It's pretty rare that a company apologizes for a marketing mishap and offers to make it right. Just look at the Vista capable lawsuit, or more recently, Apple's lame attempt at addressing the iPhone 4's antennae issue (Hey dude, you're holding it wrong. Here's a free case, but did I mention you're holding it wrong?).
Little nuggets of public regret just don't happen very often, so kudos to Gigabyte for backtracking on its "HyperMemory" marketing, and shame on them for doing it in the first place. HyperMemory is Gigabyte's AMD's fancy term for combining its graphics cards' onboard memory with a user's system memory. That's all fine and dandy, but where the confusion sets in is when the box advertises 1GB of memory, when really the videocard only ships with 512MB; that other 512MB is shared with from your system RAM.
Hit the jump to see how Gigabyte is making this right by its customers.