Hulu CEO Jason Kilar offered up some interesting numbers today  to illustrate the strength of the streaming video service. If you take Kilar's word for it, the prognosis is good. According to Kilar, Hulu is on track to make over $240 million in revenue in 2010. Other notable figures included 30 million monthly users, 800 million ad impressions, and 352 ad partners.

Not bad for a service that many pundits expected to fail out of the gate. Hulu has made its way by showing limited ads during video streams. A pay versions was launched recently, but it's not clear how much of the total revenue will come from those $10 per month subscriptions.

One thing is clear about this: internet TV is big, and as much as the networks might want to think of Hulu as a secondary content source, it is fast becoming a dominant one. We're interested to see how Hulu does now that the paid Hulu Plus service is open to everyone. Of course, Kilar didn't mention profits, so it's possible Hulu is still treading water. Could we be seeing sky-high profits soon?

Hulu announced on their company blog this morning that the premium Hulu Plus service has officially been opened to all interested viewers. Previously, you needed an invite to sign up for the pay service. As of now, the video streaming site is charging $9.99 per month for access to the expanded catalog of shows. There were rumblings that Hulu would be lowering the Price to $5, but that hasn't happened yet. 

Paying users will have access to Hulu Plus on the PC, iPad, PS3, Roku, and some Blu-ray players. Hulu also took to opportunity to showcase the expanding lineup of Plus content including The Event and No Ordinary Family. Hulu Plus has gotten some poor reviews due to limited content. Much of what is available is also on the free version of the service. 

Now that any random user can sign up, Hulu may begin hearing complaints about the selection. Perhaps some changes, like the rumored price drop, could happen somewhere down the road. Have you tried Hulu Plus? Was it worth it?

If you live in the US, odds are you've used Hulu. You probably even think it's a cool service. But do you think it's worth $2 billion? That's apparently what Hulu thinks they're worth according to a report from Reuters. Sources say that Hulu is looking to raise $200-300 million in an IPO, which would value the entire company at about $2 billion. 

The official filing should hit the SEC late in 2010, meaning the IPO will happen in the first half of 2011. Sure, these are some big numbers, but investors are still skittish. Hulu's entire business model relies on their network partners continued generosity. If they chose not to license content to Hulu, the site would quickly die. As it is, Hulu has to pay nearly half its ad revenue to content partners. 

The recently launched subscription service is perhaps another way to pull in some cash, but it remains to be seen if Hulu can attract significant numbers of users. Still more, can they get the content deals to fill out the selection? What do you think Hulu's future holds?

People have really been anxious to see Hulu spread to more TV-connected devices since the service launched. The PS3 and iOS devices are a nice start, but it looks like Roku is up next. This is still up in the air, but sources are saying that a Hulu channel will be on Roku boxes in the coming weeks. It's not possible to know if this will be available for the free Hulu, or just for Hulu Plus.

As it stands now, only subscribers to Hulu Plus are able to get the streaming content on anything but a PC. Plus subscribers have access to content on the PS3, iPad, iPhone, and a few Blu-Ray players and TVs. The Plus service is still an invite only beta, and the early impressions are not good. Many complain about the lack of content. Would you be more tempted to pick up a Roku box if it had Hulu?