You might recall the secret bidding war for Hulu that has been whispered about over the last few months. Wondering what ever happened with that? Well as it turns out, quite a lot. Several tech giants placed bids including Google, Amazon, Yahoo, and Dish Network. Hulu’s owners are now mulling the offers, but Dish is in the lead.
Everyone’s been buzzing with anticipation as they wait for news on a potential Hulu acquisition. Over the weekend Yahoo, Amazon, and Dish Network are said to have put in bids of $1.5-2 billion. As for the other rumored suitor, Google may be going for all the marbles on this one, according to All Things D.
The fact that Hulu is still shopping for a buyer hasn't stopped the streaming service from expanding its would-be empire, which now has an international presence. Hulu officially launched in Japan this week, marking the first time it's set virtual foot outside the United States. It's the first step toward becoming a global brand, and could make the service more valuable (and attractive) to potential suitors.
Hulu’s good for stimulating more than multi-billion-dollar buyout bids; as it turns out, the service can send impatient content-seekers to illegal P2P downloads in droves, too. Just a few weeks ago, we speculated whether or not Fox’s new eight day delay for online content would send those of you without a cable subscription to Pirate Bay, or if the online horde would patiently wait the extra week for their Family Guy fix. Well, the policy’s gone live, and it looks like online viewers aren’t the sit around and wait type.
It's no secret Hulu's owners want to sell the video streaming service, but what isn't isn't yet know is who will buy it and how much Hulu will fetch. Hulu set a deadline for Wednesday for suitors to submit their initial bids, and this could turn out to be a multi-billion dollar deal, according to The Wall Street Journal.
Hulu’s international plans have been the subject of much speculation in recent months as Netflix begins its worldwide expansion. The video streaming service had finally made its first move. Hulu will be available to Japanese users later this year.
A new survey by market research firm Nielsen examines the viewing habits of both Netflix and Hulu users, and there's a definite disparity in how each one is accessed. When it comes to watching Netflix content via streaming, half of all viewers tap into the service's online catalog through their Xbox 360, PlayStation 3, and Wii consoles, whereas nearly nine out of 10 (89 percent) of Hulu users watch videos directly on their computer.
Fox just doesn't seem to get it. Around a week after Netflix's price hike sent irate customers into the arms of its competitors – like Hulu, which Fox has a stake in – the network announced, in a very customer UNfriendly move, that people who don't subscribe to cable, Dish Network or Hulu Plus would soon have to endure an eight-day delay between the time a show airs and the time it appears online. Customers didn't get angry, but they're just going to shrug their shoulders and go back to picking up Family Guy on P2P networks, anyways.
According to the LA Times, one of the mysterious parties that’s been in talks to buy Hulu is none other than Google. Also involved in the preliminary negotiations are Microsoft and Yahoo. Google is reportedly interested in Hulu due to its reach in video advertising, a field Google pioneered with YouTube.
A number of tweets from CNBC and Wall Street Journal reporters indicate that the popular TV streaming site Hulu may be on the verge of selling itself to an unknown party. Apparently, a large company approached Hulu with a buyout offer, and Hulu is currently considering its options. But who could it be?