Intel is pulling out all the stops to get a foothold in the mobile and embedded device markets currently dominated by British chip designer ARM. Both the “Oak Trail” Atom platform that Intel began shipping to OEMs a few days earlier and its 32nm successor, codenamed Cloverview, are capable of running Android.
Running Android, however, doesn’t guarantee market success and Intel will need to curry favor with tablet vendors if it hopes to take the attack to ARM. That is precisely what the Santa Clara-based chip maker is rumored to be doing with a new strategy dubbed PRC Plus. So what exactly is this plan all about?