Netflix's recent return to profits must have made CEO Reed Hastings a wee bit giddy; buried deep in the company's new earnings report was a paragraph that teased the possibility of a Netflix-HBO partnership. Will we someday be able to stream Game of Thrones? In a word: no. After the press circulated the speculation yesterday, HBO promptly released a statement squashing the rumor with extreme prejudice.
With the meteoric rise of streaming services like Netflix, Vudu, Hulu, and a handful of others, cable and satellite TV providers need to rethink how to best serve their customers, lest they become obsolete in favor of Internet TV. Perhaps for this reason, satellite provider DirecTV just announced the launch of HBO's new authenticated online video destinations, HBO GO and MAX GO, both of which are provided free to DirecTV customers who subscribe to the premium channels.
Time Warner, parent company of Home Box Office (HBO), announced the expansion of its authenticated online video streaming service, HBO Go, to more than 1,400 movies and TV shows. The expanded content essentially doubles HBO Go's catalog, which now includes every episode of The Sopranos, Sex and the City, and Deadwood, as well as current shows like Boardwalk Empire, Entourage, and True Blood.