Unless you're talking tumors or processors, the general consensus seems to be that "Bigger is better," and the Guinness Book of World Records built itself into a household name on the back of the axiom. The publication definitely stuck with its bread and butter for the release party of the Guinness World Records Gamer's Edition 2012. Most launch events are actually kind of boring, consisting of ceremonial ribbon cutting and some hors d'oeuvres if you're lucky -- but Guinness brought the big guns in the form of the world's largest controller, a massive NES gamepad.
AMD just bulldozed its way into the Guinness Book of World Records by overclocking an 8-core FX-8150 Bulldozer processor to 8.429GHz, which officially qualifies as the "Highest Frequency of a Computer Processor." Team AMD FX, a group made up of overclocking gurus and top AMD technologists, are responsible for the record overclock that bested the previous record of 8.308GHz.