PNY builds videocards. Asetek develops all-in-one liquid cooling solutions. Together, the two hope to "deliver liquid-cooled, high-end graphics cards that far outperform equivalent air cooled models," not just in cooling performance, but also in noise control. PNY graphics cards powered by Asetek's sealed water cooler already attached will make up the videocard maker's extreme performance line, and give consumers a maintenance free liquid cooled solution that's just as easy to instal as an air cooled graphics card.

AMD on Wednesday rolled out new Catalyst drivers for Radeon HD 2000, 3000, 4000, 5000, and 6000 series graphics cards, and Radeon 3000 and 4000 series chipsets. The new Catalyst 11.4 suite adds a handful of new features, such as new task-based Display Management controls, easier Eyefinity setup, and a new Catalyst update notification system that lets AMD graphics card owners know when updated drivers are available.

AMD appears to be attacking the entry-level and mainstream graphics card market with a vengeance. The chip maker last week rolled out is ultra-affordable Radeon HD 6450 priced at $59, which coincided with the launch of Nvidia's budget-oriented GeForce GT 520. Now AMD is following up that launch with the release of two more sub-$100 videocards, the Radeon HD 6570 and 6670.