Reports from all over the Web are saying the GoDaddy.com just changed hands for billions of dollars. According to GoDaddy's official statement, however, this isn't a sale, but a "strategic investment" and partnership with KKR, Silver Lake, and Technology Crossover Ventures, a trio of investment firms.
The popular domain name registry GoDaddy.com is reportedly up for sale via an auction format, The Wall Street Journal reports. If you're interested, you better liquidate that Lamborghini and sell your Microsoft stock, because the domain is expected to command at least $1 billion.
GoDaddy ranks as the world's largest domain name registrar and currently manages more than 43 million domains. The registrar also sells e-commerce, security, and other online services to people and businesses. All told, the company pulled in revenue between $750 million and $800 million in 2009.
The Scottsdale, Arizona company is owned by founder Bob Parsons, who helped bring the registrar to prominence through a series of sexy ads featuring the GoDaddy Girls, one of which is race car driver Danica Patrick.