GameFly has stripped its digital PC game distribution client of its beta tag and launched it as a polished download. It's both a storefront for over 1,500 Windows and Mac games, and a queue management frontend for subscribers to GameFly's game rental service, essentially a Netflix equivalent for games with a Steam-like distribution model baked in. To celebrate the launch, GameFly is offering up BioShock for free.

In what was largely overshadowed by the intense backlash over Netflix's ill-fated decision to spin off its DVD-by-mail rental business into Qwikster is that you'd be able to rent videogames in addition to DVDs and Blu-ray movies. It was to be an upgrade option similar to the one for Blu-ray, except you'd be able to rent Wii, PlayStation 3, and Xbox 360 games. Did Netflix nix those plans when it axed Qwikster?

Like Netflix, GameFly sends discs out to subscribers by mail. The only difference is GameFly deals with videogames, and Netflix deals with movies and TV shows. So if the two services are so similar, at least in terms of their by-mail rental model, why then does the United States Postal Service give Netflix better rates than GameFly? That's the question David Hodess, president and CEO of GameFly, is demanding to have answered.