Samsung took a beating in the court room last month when a US jury sided overwhelmingly with Apple, however losing the battle doesn’t mean they have to lose the war now does it? Samsung is taking its case to rank and file consumers with a new low tech print ad, and they drive home a compelling argument using their Galaxy SIII. Is the next big thing already here?
Hit the jump to check out the ad, and let us know who you think comes out on top.
If you're a Sprint customer using a Samsung Galaxy SIII smartphone, there's plenty of blame to go around for why your universal search feature is now broken, provided you installed the latest security update. You can blame Apple, which holds U.S. patent number 8,086,604 related to "using a plurality of heuristic algorithms" to search multiple locations at once. You can blame U.S. patent law and hate the game, not the player. Samsung and its legal team deserve a bit of scorn for not putting together a better legal defense, and Sprint gets some blame for not making it clear that Galaxy SIII owners were about to lose their 'Quick Search' feature by installing the latest update.