Google should have taken a page from The Outer Limits and told anyone with an Internet connection, "There is nothing wrong with your monitor. Do not attempt to adjust the picture. We are controlling the transmission. If we wish to change the font, we will change the font." And that's exactly what Google did -- the sultan of search changed its search page fonts, in part to accommodate an easier way of identifying ad-supported links.
It's easy to be passionate about technology when reading about 100-core processors, supercomputers using thousands of GPUs, jetpacks, flying cars, Wicked lasers, robotic limbs, and the sort. While perhaps not as sexy as all that, go ahead and add to the list of interesting technology a new typeface font designed to make it easier for dyslexic people to read.
If you don't put much thought into the font you're using, maybe you should. That is, if you want to save money. But don't take our word for it - just ask the University of Wisconsin-Green Bay, who claims to have found a way to cut costs by changing the font in email.
So what's the big fonting deal? According to the Wisconsin college, the switch from the default font (Arial) to Century Gothic will cut back on the amount of ink required when students print out an email. And not just by a little bit, but about 30 percent less ink, says Diane Blohowiak, the school's director of computing.
According to Blowowiak, the cost of printer ink works out to about $10,000 per gallon, so both the students and the school stand to save a lot of money. More than just about cutting costs, the font switch is also part of the school's five-year plan to go green.
Forget about draconian DRM measures, the RIAA's crusade against its customers, increasing spam and security threats, price fixing allegations, or any of that other nonsense. It's one thing to put up with all of that, but how dare home product and furniture store Ikea change its Typeface?
"I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad agency told me that this was actually the new Ikea font," said Mattias Akerberg after he made the startling discovery in his local Swedish newspaper. "I could hardly believe it was true."
Before you criticize Akerberg for overreacting, bear in mind that Ikea has been using a customized version of Futura for longer than some have even been born. But with the company's 2010 catalog, Ikea has made the switch to Verdana, a font Microsoft originally intended to be used on screen, not on paper. What was Ikea thinking?
"It doesn't exhibit any elegance or visual rhythm when set at large sizes," says Simon l'Anson, creative director at Made by Many, a London-based digital consulting company. "It's like taking the family sedan off-road. It will sort of work, but ultimately gets bogged down."
In our opinion, the switch needs no analogy. The horrendous font-swap speaks for itself.
Who are we kidding, it's a font for ____'s sake. Any MPC readers taking serious issue with this? If so, we'd like to hear it. Hit the jump and post your disgust.
The prevailing zeitgeist has got people adamant upon conserving as much as possible and that obsession manifests in ways you don’t generally expect. A Dutch firm, Spranq, has come up with a font that can save ink consumption by 20%. The secret of the font, aptly titled Ecofont, lies in the fact that every character is pocked with holes galore. And quite obviously, rocket scientists, this implies that less ink is required to print a character compared to a generic font devoid of holes. The innovative font can be downloaded free of cost.