Ticketmaster started up a new blog this week and wasted no time getting down to business, jumping straight into the discussion about everyone's least favorite part of ordering tickets online: service fees.
"We get it -- you don't like service fees," the blog begins. "You don't like them mostly because you don't understand what the heck they are for. We'll try to do a better job in this space over the coming months of helping you understand our business, and how our fees compare to others in the industry (both in ticketing and ecommerce in general). But the reality of the live entertainment business is that service fees have become an extension of the ticket price."
Ticketmaster went on to candidly acknowledge that the way these fees are presented in the check out process "is a huge frustration," which ultimately hurts ticket sales. To address this issue, the online ticket vendor said it will start listing actual ticket prices rather than tacking on service fees at the end of the ordering process.
"Over the next few days we are rolling out a new way of presenting pricing and fees on Ticketmaster.com," Ticketmaster explains. "Going forward, just like almost every other business in the world, we'll tell you up front how much you can expect to pay for a certain ticket. We'll still break out the 'face value' from the other fees where required, and we haven't broken down per-order fees yet (although you will begin to see many of our clients move to truly all-in pricing, because they know it sells more tickets and makes you happier). This user experience mirrors what you see across the Web from leaders in their field -- Amazon, Apple, Expedia, Zappos, and more."
Ticketmaster also talked up a new return policy in which anyone who buys a ticket in a venue operated by Live Nation now has three days to return it, up until one week before the show.

Does Ticketmaster's upfront pricing model make the service fees a little easier to swallow, or does it not really matter? Hit the jump and sound off!