Posted 10/27/09 at 08:30:32 AM by Paul Lilly

What the deuce? Microsoft, who earlier this month seemed stoked to sponsor Fox's upcoming "Family Guy Presents: Seth and Alex's Almost Live Comedy Show" has now decided to pull out of the deal. Under the original agreement, the variety show was to integrate Windows 7 into its routine, including shorts featuring the cartoon cast of Family Guy. But after viewing a taping of the comedy show, Microsoft got cold feet and walked away citing content concerns.

"We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of 'Family Guy,' but after reviewing an early version of the variety show, it became clear that the content was not a fit with the Windows brand," said a Microsoft spokeswoman. "We continue to have a good partnership with Fox, Seth MacFarlane, and Alex Borstein and are working with them in other areas."

According to Variety.com, jokes about deaf people, the Holocaust, feminine hygiene, and incest turned out to be too much for Microsoft. The skittish software giant did at first send out several notes expressing concern over the show's content, but in the end decided it was better to just part ways.

The show, however, has not been canceled but it's unclear who will step in to take Microsoft's place.

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Posted 10/14/09 at 11:45:53 AM by Paul Lilly

Not that it probably needs it at this point, but the marketing blitz for Microsoft's upcoming Windows 7 operating system continues, taking a turn for the unexpected. The Redmond company has signed a deal with Fox to sponsor a variety show produced by "Family Guy" creator Seth MacFarlane, who also plays the voice of Peter Griffin, among others, and actress Alex Borstein, who voices Lois Griffin.

The MS-sponsored variety show -- currently called "Family Guy Presents: Seth & Alex's Almost Live Comedy Show" -- mixes live action "Family Guy" musical performance, animated shorts, and celebrity guest appearances. And a healthy does of Windows 7 references.

"You'll see us deeply integrated into the content. You'll hear a lot about how Windows 7 can help you simplify your PC -- it's simple, fast, and easy to use," said Gayle Troberman, general manger of consumer engagement and advertising at Microsoft. "We'll be evoking the cast of "Family Guy" in some interesting ways that integrate the product messages."

The show will air November 8 without commercial interruption.

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