In some ways the Internet is like the digital equivalent of truth serum. It forces people to fess up and spill the beans on their shenanigans, because in some cases, their tricks are caught on video and uploaded to the Web for all the world to see. This happened to Intel at CES when Mooly Eden, general manager of Intel's PC client group, was caught faking a DirectX 11 graphics demo on an Ivy Bridge Ultrabook.
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