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Maximum IT
NewsHuh? ESRB Forces Valve to Change Left 4 Dead 2 Logo

Here’s a weird one. Apparently, the ESRB – you know, the guys who make Tiger Woods play tennis and put age ratings on games – aren’t too keen on finger-removal. Lop off a thumb here or there and everything’s peachy, but mess with bling finger or pinky and things get real. How real? Well, according to Valve, real enough to warrant some serious alterations to its Left 4 Dead 2 logo.

Originally, Left 4 Dead 2’s disembodied hand was missing three of its digital digits, leaving only the pointer and middle to fend for themselves. The ESRB, however, wouldn’t stand for that, telling Valve that future marketing materials couldn’t include such a malformed mascot. As a result, now only the thumb is missing, which apparently complies with the ESRB’s stringent zombie hand guidelines.

We’d just like to – ahem – point out that Left 4 Dead 2 is an M-Rated game, full of blood, gore, and Boomer vomit. Two or more gnawed off fingers, though? That’s crossing the line. And who knows? Maybe a few missing digits on the front of the game box might ward off clueless parents more effectively than a tiny, easily obscured letter. Regardless, ESRB, sometimes we wonder about you.

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NewsBethesda Pulls Fallout 3 Promotional Materials "In Connection with ESRB Guidelines"

We can't help but feel for Fallout 3. When it's not having drugs pilfered right from under its nose, it's getting booted out of India. But, as the most oppressed and censored game since Barbie Murder Adventures (later toned down to the more family friendly Manhunt 2), it'd be anticlimactic if Fallout 3's launch week trotted in unhampered. Good thing, then, that Bethesda seems to have made one vocal Washington D.C. resident a little hot under the collar with a series of controversial promotional materials.

However, today's Fallout 3 ad removal is a tad perplexing, as it simply asks websites to cast all official Fallout 3 trailers into their Recycle Bins -- with no explicitly stated relation to the D.C. fiasco. Says the email from Bethesda marketing VP Pete Hines:

In connection with ESRB's advertising guidelines, you are instructed to remove immediately any of our Fallout 3 trailers from your website, pending further notice.

Thank you for your attention to this matter.

Pete
Our guess? Precautionary action -- brushing Fallout 3's "threatening" imagery under the rug to avoid more controversy. Great job on defending Bethesda's interests, though, (ESRB parent organization) ESA! So, who will the ESA  tangle with next in its daring and valiant mission to "protect [game companies'] legal rights and legislative interests"? A quardiplegic kitten that licks people when its angry? An ally?   

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FROM THE ARCHIVEGame Theory: AO-K

A little oppression is good for the soul. If you're a games publisher, that is.

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