Most things become so unremarkable through frequent use that we begin to take them for granted. Take for instance media synchronization, a trivial task that most of you probably perform across your panoply of devices several times a day with your eyes shut. But I am sure most of you don't even know something as rudimentary as the name of the company that owns the patent for the intricate technology behind it. Any guesses? In any case, the correct answer is media server maker ReQuest. The New York-based firm is running a campaign to educate media companies about one of its most precious intellectual properties: couple of patents (No. 7,577,757 and 7,136,934) that broadly cover all that there is to multimedia synchronization. 
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