Posted 10/19/08 at 05:53:31 PM by Paul Lilly

Much has been made in the media over Spore's DRM scheme, which now limits gamers to five activations (recently pushed up from three activations amid an intense internet backlash). By and large, Electronic Arts has caught most of the criticism for saddling Spore with a modified version of SecuROM, arguably the most hated form of DRM in the gaming community. But should some of the ire be directed at Will Wright as well?

"It was something I probably should have tuned into more," Wright told Jim Reilly from Kotaku.com. "It was a corporate decision to go with DRM on Spore. They had a plan and the parameters, but now we're allowing more authentications and working with players to de-authenticate, which makes it more in line with iTunes. I think one of the most valid concerns about it was you could only install it so many times. For most players it's not an issue, it's a pretty small percentage, but some people do like wiping their hard disk and installing it 20 times or they want to play it 10 years later."

Take from that what you will. While it sounds like Wright has been drinking some of John Riccitiello's Kool-Aid, who recently downplayed DRM with claims that it's only an issue for 0.2 percent of gamers, at least Wright acknowledges the other side of the coin, which is that gamers tend to be enthusiasts who frequently change around their system.

Does EA deserve all the blame on this one? Hit the jump and let us know what you think.

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games, drm, Software, copyright, Electronic Arts, EA, Videogames, spore, will wright, securom, digital rights management

Posted 10/17/08 at 11:15:25 AM by Paul Lilly

If you're a game publisher, what do you do when one of your most anticipated titles sparks an internet backlash over its DRM scheme resulting in thousands of Amazon user 'reviews' contributing to an abysmal 1.5 star rating with mostly vile comments, a cracked copy being made available since day 1, and encouragement from some to pirate the game as a form of protest? If you're EA, you rub salt in the wound while it's still fresh.

During an Q&A session at the Dow Jones/Nielson Media and Money Conference, EA Games CEO John Riccitiello downplayed all of the above with claims that the majority of gamers aren't bothered by DRM.

"We implemented a form of DRM and it's something that 99.8 percent of users wouldn't notice," Riccitiello said. "But for the other 0.2 percent, it became an issue and a number of them launched a cabal online to protest against it."

To be fair, EA didn't cast a completely deaf ear to the outcries and increased the number of allowable activations from three to five PCs. But that makes it all the more curious why Riccitiello would seemingly taunt gamers after throwing them bone.

Do you agree with Riccitiello in that the majority of gamers wouldn't have noticed the DRM scheme had a minority not protested so loudly, or do you view this as a slap in face? Hit the jump and sound off.

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games, drm, copyright, Electronic Arts, EA, Videogames, spore, digital rights management

Posted 09/29/08 at 03:55:39 PM by Mark Edward Soper

The market has spoken: getting rid of DRM shackles on digital music is a good thing. But what if you purchased music before the DRM handcuffs were removed?

If you bought music from Walmart.com before February 2008 (when Walmart.com started selling MP3 music), your ability to move music files from PC to PC has a very short shelf life. How short? Try October 9, 2008. That's the date that Walmart.com will shut down the DRM servers that control your ability to play non-MP3 music purchased from Walmart.com.

After 10/9/2008, you won't be able to move your music to another computer or access the songs on your system if you upgrade to another operating system or reinstall your current OS after a crash or to refresh its bits and bytes.

Fortunately, there's a bit of good news. While there's no way to extend the shelf life of that half-gallon of milk you lost a month ago in the back of your refridgerator, Walmart "strongly recommend[s] that you back up your songs by burning them to a recordable audio CD. By backing up your songs, you will be able to access them from any personal computer."

It's almost enough to make you agree with BoingBoing's Cory Doctorow, who posted Walmart.com's message (excerpted above) and added this rejoinder:

Boy, the entertainment industry sure makes a good case for ripping them off, huh? Buy your media and risk having it confiscated by a DRM-server shutdown. Take it for free and keep it forever.

My answer? I buy CDs and rip them myself. What's yours? Hit the jump for your chance to sound off.

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drm, digital music, wal-mart, consumer electronics, Walmart.com, digital rights management