Posted 09/16/08 at 07:48:37 PM by Mark Edward Soper

The Iomega Zip drive once was synonymous with consumer-friendly data backup. Seagate aims to change that with a huge makeover of its FreeAgent line of external hard disks and a companion advertising campaign designed to tug at the heartstrings of today's increasingly media-consuming families.
Announced Monday, Seagate's new FreeAgent models include the portable FreeAgent|Go and the desktop FreeAgent|Desk (both available in separate editions for Windows PCs and Macs) as well as the high-performance desktop FreeAgent|XTreme for Windows PCs. The goal of the new line of products is to "Save, Share. Simplify."
To learn more about how Seagate plans to make its slogan come true, join us after the jump.
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