We've been monitoring the sorry state of the DRAM market closely for some time now, and whenever there's an update, it's almost always bad news for manufacturers. In recent weeks, it's also been bad for consumers who've grown accustomed to rock bottom pricing. Seemingly faced with no other choice, DRAM makers have started to cut production, and it's no longer just one or two companies.
Powerchip Technology announced plans to cut its total PC DRAM output in half, and perhaps even more. The move is intended to slow, stop, or even reverse the massive slide in revenues that were recorded in August, and in the meantime, Powerchip will look to other markets as it tries to increase its bottom line.
You'd probably have a better shot at turning a profit selling ice cubes to Eskimos than churning out DRAM chips at today's prices. That's less of an exaggeration than you might think, and to cope with continually falling prices, some DRAM makers have decided to scale back operations until chip prices bounce back up.
The law of gravity dictates that what goes up must come down, and unfortunately for DRAM chip makers, there's nothing that says what goes down must also go back up. DRAM pricing continues to find new rock bottoms, and according to market research firm IHS iSuppli, things are about to get a whole lot worse.
The gluttonous system building gurus over at AVADirect just added a 48GB DDR3 RAM option to a handful of non-ECC setups, including two gaming machines, a recently launched silent PC, and a workstation system. Who in their right mind could possibly justify such a superfluous amount of system memory? The answer is not many, though it's nice to have the option, isn't it?
Corsair today introduced a couple of DDR3 SODIMM kits for Apple Mac desktop and laptop PCs, serving as further proof that you can actually upgrade an Apple computer, or at least parts of it. The new kits are guaranteed to work with any Mac desktop or notebook PC that supports 4GB DDR3 SODIMMs, which covers just about every model in the past two years.
DRAM chip makers can quit singing the summertime blues, but only because autumn is right around the corner and not because prices and profits are up. There was a point when making memory chips was almost like printing money, at least before the market got turned on its head. Now things are at an all time low.
Go big or go home, right? Well if that's the case, tell Samsung's going to be late for dinner, because the memory chip maker isn't going home anytime soon. Samsung decided to instead go big by announcing the development of 32GB DDR3 registered dual inline memory modules (RDIMMs) built using 3D TSV (through silicon via) package technology.
OCZ left the system memory market to focus on solid state drives in part because it grew tired of razer thin profits in the struggling DRAM sector. Memory makers choosing to weather the profit drought would probably like it if more vendors packed their bags and left. Too bad for them, AMD has decided to crash the memory party, bringing the weight of its own brand name to the already highly competitive DDR3 memory market.
If Ali G had any interest in owning a computer, we'd be willing to bet ten pounds of bling he'd insist on Mach Xtreme's new Urban Series DDR3 DRAM, if not for his PC than at least fashioned into some sort of jewelry. These funky looking modules sport regular sized heatsinks with graffiti style graphics, and if you're into that sort of thing, this will probably be the coolest memory you've ever seen.