Posted 07/21/08 at 04:29:49 PM by The Maximum PC Staff
I was a victim of the Symantec triple-license AV software whose timer started ticking with the first installation (March 2008). I called Symantec’s customer service number and complained, and the company fixed it for me by resetting the timer to start with the third installation. This rectified the situation to my satisfaction, and I learned a lesson.
Fast forward a year to a similar three-pack from Computer Associates. Being careful, I installed all three licenses on the same day to make sure there wouldn’t be any issues with the expiration date. As soon as the software ran an update cycle with the home server, it took three weeks off my license! I called CA and the company fixed the problem. The culprit? It seems the clock started ticking when I bought the package (or so I was told). But how did they know when I bought it?
Customer service didn’t say, but I bet it’s from the rebate form I sent in after buying the software. I had purchased the software locally prior to the expiration date of the current antivirus software on the systems I was using and waited a few weeks until the current licenses expired before installing the new copy—a perfectly reasonable thing to do.
This strikes me as an extremely deceptive practice. I wonder if anyone else has been bitten by this?
Answers for Louis (and the rest of us) after the jump.
Posted 07/09/08 at 08:25:30 AM by Chris Moody
It turns out that off-shoring tech support and customer service might not be such a great deal for companies after all. A paper titled, “Does Offshoring Impact Customer Satisfaction?” posted on ssrn.com for feedback, touches on the subject. There is plenty of evidence that off-shoring saves companies money on their bottom dollar, but what hasn’t been looked at until now is how it affects customer satisfaction and loyalty. What is surprising is not that the papers over all conclusions that in customer service off-shoring is bad but that back office functions like tech support can be a good thing for customer perception. I find that hard to believe from a tech’s aspect.
If you’re the tech Guru for your circle of friends and family you know that they all cringe at the thought of calling tech support. They will relate horror stories of speaking to someone claiming to be named “Bob”, who is reading text from a computer screen in a hard to understand, thick accent. This is why they call you with their technical woes. The paper however suggests that this alone isn’t what causes customer dissatisfaction, but rather the perceived lack of expertise.
Make the jump to hear more about off-shoring and the invasion of the computer puppets!

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