Looks like we’re one step closer to the world of the Minority Report. Intel is pushing a new version of digital signage that is multitouch, multiuser, and intelligent. Let the shopper beware.
Intel says digital signs are now everywhere--airports, banks, retail stores--and they’re ushering in a “new era of in-store and on-site advertising and communications.” It’s a market that’s expanding, and Intel wants a piece of the action. “We have been relatively quiet, but now we have decided we are going to make a big push and go public with a lot of our initiatives,” says Jose Avalos of Intel.
Intel debuted an example of its craft last week at CES. The system is designed for multiple users, who use a holographic touchscreen to explore merchandise, learn about promotions, offer feedback on products, or read product reviews. Intel’s proof-of-concept is running on Microsoft Windows Embedded, on an Intel Core i7 processor platform. (Intel, partnering with Microsoft, is seeking to "standardize" the digital signage market.)
Sort of makes one wonder how we ever managed to shop in the ‘olde’ days of analog signage.
