
Sony has always had the home team advantage in Japan, but in the e-book world they are a bit late to the game in the land of the Rising Sun. Rumors of a Q4 launch for the Sony Reader lineup started back in May, and it looks like for once the rumor mill is actually coming true.
Starting December 10th Sony is getting set to offer the 5” pocket and 6” Reader Devices in Japan at a price of ¥20,000 ($237) / ¥25,000 ($297), respectively. In addition to the hardware release Sony is also planning to unveil its new online e-bookstore with close to 20,000 launch titles.
Given just how late to the game Sony actually is you would imagine they would be humble about their future sales prospects, but then again this is Sony we are talking about. According to a company spokesman they expect to sell 300,000 in the first 12 months, and plan to hold more than half of the Japanese e-reader market by 2012.
Is Sony setting its expectations too high? Or will Japanese consumers buy up anything Sony?