The last time Sony slashed PS3’s price, it immediately translated into much improved sales. However, Sony isn’t too keen on cutting prices at this time, according to its CFO Nobuyuki Oneda. This denial comes amidst rumors that suggest the Xbox 360 Pro console – one with the 20gigs drive – will soon receive a $50 price cut.
Even though the PS3 has climbed back to a position of moderate strength after the abyss it plunged into almost immediately after launch, it still is making huge losses. But Oneda told a forum in Singapore that he expects the gaming division to churn profits this fiscal year. Sony can do a world of good to PS3’s prospects by expanding the console’s small games library than lowering prices.
When Blu-ray won the high-definition format war, Sony's Playstation 3 transformed from a high priced console into a viable living room entertainment console, but it lacked the video download infrastructure that Microsoft could boast with its Xbox Live Marketplace. Not anymore. Sony CEO Howard Stringer spoke out on the company's goal to rollout its new video service across a varity of products through 2010, and it all starts with the PS3 this summer.
Find out why PS3 owners should be excited, and Microsoft worried, after the jump.
Sony's decision to slap a Blu-ray player into its Playstation 3 console helped seal HD-DVD's fate as the modern day Betamax, but the costly hardware also helped contribute to a whopping $3 billion loss in hardware sales, according to a Kotaku report. Sony's fiscal 2008 annual report also pinpointed "the large-scale investment required during the development and introductory period" as a contributing factor. Throwing salt into the financial wound, the now ancient PS2 sold more hardware than the PS3 in fiscal 2008, and nearly three times as much software. Ouch.