Market research firm comScore has released a new report outlining how women are shaping the Internet, and yes folks, that includes gaming.
"Women's high engagement with Games and Online Gaming sites may come as a bit of a surprise," comScore writes. "However, this is indicative of the evolution of the gaming landscape, which has given rise to casual gaming -- an activity that is very popular among women. Women are much more likely to play casual games (i.e. Solitaire, Sudoku, and Scrabble) than action, adventure, and sports games, which are typically favored by young males."
According to comScore, female gamers age 55 and over spend the most time playing games online of any demographic, and other than the 15-24 age bracket, women outpaced men every time.
Casual gaming isn't the only online activity women are drawn towards. Females outpace males in social networking, instant messaging, and emailing. And would you have guessed that women are nearly as likely as men to visit gambling sites? It's true, says comScore, which also points out that over one-third of women visit sex-themed sites, compared to nearly half of all men.
Download the full report here.
