Posted 10/12/09 at 10:15:24 AM by Pulkit Chandna

Online display ads account for around a third of the $40 billion online ad market. Advertisers mainly commission display ads to apprise internet users of their presence and not necessarily in the hope of immediate results. But click-through rates for display advertising have slumped to such abject levels that it is just too optimistic to expect immediate results with banner ads. 

According to market research firm comScore, American internet users are increasingly becoming immune to display advertising. A recent comScore study found that the number of American internet users that click on a display ad at least once every month fell by 50% over a 20-month period. But according to Andrew Lipsman, director of industry analysis at comScore, it is not always correct to measure the success of online ads with number of clicks as the yardstick.

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Posted 04/27/09 at 04:37:10 PM by Andy Salisbury

Earlier this month the traffic monitoring service comScore released their global numbers for March of 2009. And, with those results came some astonishing numbers for everyone’s favorite compulsive microblogging service, Twitter.

Twitter.com’s worldwide visitors increased a whopping 95 percent in March from 9.8 million to 19.1 million, according to the report. It’s expected that Ashton Kutcher’s race with CNN to one million followers and Oprah’s introduction were both large parts of the traffic increase.

It should be noted though, that this is only traffic on Twitter’s site, not an actual tally of active users. And it doesn’t track users that use the service by means of desktop or mobile client. All things considered, these are still some pretty impressive numbers.

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Posted 01/06/09 at 08:45:18 AM by Pulkit Chandna

It seems inevitable that ISPs currently training their guns at p2p traffic will soon start fretting over video sharing websites, which are gaining in popularity and gradually conquering more internet bandwidth. November 2008 proved to be another prolific month for online video websites. According to data released by comScore Video Metrix service, there was a 34% year-over-year increase in online viewership in the US in November. A staggering 12.7 billion online videos kept online viewers riveted to their computer screens.

Google websites accounted for 40% of the total views in that month. Google obviously has its Youtube juggernaut to thank for being in the ascendancy. Youtube contributed 98% of Google’s market share. Google websites also triumphed as far as total number of viewers goes with 98 million viewers in November.

One website that has come up by leaps and bounds is Hulu, which retained the 6th spot in the high-stakes online video market in November 2008. Hulu scored a major victory over its competitors by emerging as the website with most riveting videos as the average duration of each video viewed at Hulu was 11.9 minutes – way higher than the industry average of 3.1 minutes.

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Posted 01/06/08 at 10:13:07 PM by Erin Simon

Sears adds surreptitious tracking software to its catalogue

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