To borrow an unnecessarily cruel analogy, the just launched Ekocycle Cube 3D printer kills two birds with one stone by using filament that comes from recycled bottles. Coca-cola and will.i.am are behind the Ekocycle brand, which is focused on "promoting sustainability through aspirational yet attainable lifesytle products" that at least partially utilize recycled materials, such is the case here.
The rationale behind Coke’s promotion is to emphasize just how much Coke Zero tastes like Coca-Cola Classic--there doubles, get it? What better way to underscore this by letting you find your facial double. Unless, of course, you find the idea of someone else having your face more creepy than fun.
We've all heard that what goes up must certainly come down (that Sir Isaac Newton was a smart cookie), but what happens when something keeps going up? In this case, you name it Google and ride the financial wave hoping the 'Midas touch' never wears off.
To call Google a search giant is no longer accurate, as it neglects to mention everything else the company has going for it. Now Google can add to its resume as owning the 10th highest brand name value, according to a study by BusinessWeek and Interbrand.
The ranking reflects a big jump from 20th place where Google sat last year. But with a value that has increased 43 percent to $25.6 billion, the company moved way up the chart and now trails just four other technology companies (IBM, Microsoft, Nokia, and Intel). Meanwhile, IBM overtook the second spot on the chart, knocking Microsoft down to third.
Coca-Cola remains in the top spot, but could it be long before Google starts nipping at its heels?