Facebook has had its own version of a Foursquare style check in system for ages now, but given that just about everyone including myself still calls it a “Foursquare style check in system” suggests they’ve failed somehow. Given how many users the social networking giant hosts each month one would have suspected the in-house solution would have picked up critical mass by now, but somehow it seems to have stumbled. Now according to reports, Facebook has acquired Foursquare competitor Gowalla for an undisclosed sum.
You might already be familiar with Facebook's Check-In Deals, a service the social networking site launched a few months back and designed to help users take advantage of special offers when checking in at a local business from a mobile device. Deals on Facebook is different. This newly launched service is more akin to what Groupon is doing, in that it serves up discounts to select establishments that you purchase online and redeem offline.