Ping any power user's PC and there's a good chance you'll find he/she is using Google for search queries (who isn't?), Gmail for at least one email account, and maybe even Google Desktop. Throw in Google Apps and all the rest of Google's offerings and it's not hard to see we're living in a GWorld, but at what point does the company become too big?
This is the question raised by CNet, who points out that Google avoided one antitrust lawsuit by abandoning a proposed advertising pact with Yahoo, only to recently be hit with another by TradeComet.com. Such is the price of growth, which has seen Google take a 36.5 percent to 30.5 percent market share advantage over Yahoo in July 2005 and increase it to 63 percent versus 21 percent currently.
"You almost feel sorry for Google," said Danny Sullivan, editor in chief of Search Engine Land. "They're doing a good job and people are turning to them. But when they pass 70 percent share, people are going to be uncomfortable about Google becoming a monopoly."
Jeff Atwood, a co-founder of Stack Overflow, says he has no ill feelings toward Google, but is definitely concerned about where the company will be in four years. "A world in which there is no competition strikes me as unhealthy," Atwood said.
Is Google close to becoming a monopoly? Hit the jump and post your thoughts.
