Every gamer has a story. A story assembled from countless in-game experiences, a collage of victory, defeat, heroics, and villainy. There is, however, a schism in the way these stories play out. Ask someone who’s lived out their gaming days in solitude and they’ll tell you of superhuman feats, epic dramas, and non-player characters who may not have been real boys, but were certainly close enough that Geppetto would’ve been hard-pressed to tell the difference. Pose the same question to multiplayer-centric gamers, though, and you’ll get an earful of teamwork, commitment, practice, and good old fashioned competition.

Neither side, of course, is wrong to enjoy games for their respective reasons. It’s merely a case of different strokes for different folks. However, what happens when single-player and multiplayer modes get married and pop out a child? Well, if you ask developers like BioWare and Splash Damage (who are working on fusing multiplayer and single-player with Star Wars: The Old Republic and Brink, respectively), they’ll tell you such all-encompassing modes are just The Next Big Thing. And they may very well be right about that.
Forgive me, then, for objecting to this holy matrimony.
Clicking the read more link is a single-player experience, but reading and responding to the article is multiplayer! These are important distinctions (no they're not).