In the high-definition wars, Sony has been pegged as the ultimate Ebenezer Scrooge. Not only did the company's Blu-ray format destroy the cost-conscious HD-DVD format, but for a long while, Sony tried to keep the MSRP of Blu-ray players above $300. But is the perception of inflated Blu-ray player pricing really fair to begin with?
The Wall Street Journal has put together some interesting data that might have you rethinking Blu-ray's price model since its inception. When DVD players first launched over a decade ago, early adopters paid around $840. Compare that with the $800 initial price point of Blu-ray players in 2006. Here's how the rest of the price comparison breaks down through the years following each respective format's launch:
- Year 1: DVD ($571), Blu-ray ($497)
- Year 2: DVD ($467), Blu-ray ($388)
- Year 3: DVD: ($345), Blu-ray ($322)
- Black Friday: ($248), Blu-ray ($221)
Keep in mind that there's an 8-year difference between the two formats, and none of those numbers take into account inflation. In short, Blu-ray player pricing has fallen faster than DVDs, and certainly faster than most people expected.
"There's no season in the DVD saga that saw players come down like this," says Rick Doherty, an analyst at Envisioning Group, a market research firm.