Blockbuster, seemingly down for the count in the DVD-by-mail game after suffering repeated blows from Netflix, isn't done fighting just yet. In an attempt to claw its way back into contention, Blockbuster is adding videogames to its monthly subscription programs, Dallas News reports.
Not only that, but the games are being thrown into the mix without any kind of pricing premium.
"We think it's a compelling value for households with kids," said Kevin Lewis, senior vice president for digital entertainment at Blockbuster.
Lewis might be selling the move a bit short. It's not just kids who play videogames, but regardless of your age, you'll soon have access to 3,163 game titles on Blockbuster.com, or 90 percent of the game titles released since 2000 for the Xbox, Xbox 360, PlayStation 2, PlayStation 3, and Wii consoles, Blockbuster claims.
This isn't completely new territory for the struggling video rental chain. According to Lewis, Blockbuster has been testing by-mail game rentals in Cleveland and Seattle since last year.