According to Google’s CEO Eric Schmidt, there’s little to no worry about Microsoft’s Bing threatening their already massive share of the search engine market.
“It's not the first entry for Microsoft. They do this about once a year,” said Schmidt in an interview earlier this week. “I don't think Bing's arrival has changed what we're doing. We are about search, we're about making things enormously successful, by virtue of innovation.”
He continued on a lighter note, stating, “Google is about getting all the information and organizing it. Yahoo has a different strategy. We think ultimately Bing will evolve to a different strategy as well.”
Still though, Google isn’t ignoring the potential threat that Bing poses. They’re set to review possibilities with their executive committee later in the week.
As expected, Bing, Microsoft's search decision engine, shot up the charts following its public debut and quickly became the No. 2 search engine behind Google. But before Microsoft could pop the champagne on what looked to be a stellar start, Bing bounced out of second place just one day later, conceding the No. 2 spot back to Yahoo.
More specifically, Bing claimed 15 percent of the U.S. search market on June 4th compared to Yahoo's 10 percent. But on June 5th, Microsoft's decision engine fell to 10 percent while Yahoo rose to just shy of 11 percent, enough to put it back in second place. As of yesterday, Bing had fallen to 6.68 percent while Yahoo rose to 11.33 percent, nearly a 5 percent difference between the two.
Bing continues to fall, checking in at 5.65 percent so far today. It will be interesting to see if Microsoft can reverse the downward trend now that the initial excitement has worn off, and justify spending between $80-$100 million advertising its decision engine.
Starting Tuesday, the Chinese government shut down access to virtually all search engines and social networking sites, including Twitter, Flickr, Bing (Microsoft's new search engine), Live.com, Hotmail.com, Blogger, and others. All YouTube videos are also being blocked, as are BBC World News reports on the anniversary.
Are these actions unexpected? How can you bypass these types of blocks? Join us after the jump for more.
Microsoft today let loose its new 'Bing' search engine in beta preview form, which is a few days earlier than we thought they would. For those that might have missed our previous coverage, Bing is the product of Microsoft's Kumo project, a new search engine with revamped algorithms. Microsoft is expected to spend anywhere between $80-$100 million marketing Bing, which is about 6-8 times the amount Google spent marketing its search engine in 2008.
We kicked the tires on the new search engine and our initial impression is that it has the speed to compete with Google and sports a few nifty tricks, such as the ability to customize the layout and fine tune search results. But the real tests will be how relevant Bing can kick back search results, and whether or not the general public is willing to look beyond Google, which has become so prominent as to achieve verb status.
Check it out for yourself then hit the jump and tell us what you think.
Ready, aim, SPEND! That's the approach Microsoft is planning for Bing, its new search engine, Advertising Agereports. How much coin is Redmond prepared to spend to market Bing (previously code-named Kumo)? Somewhere is the $80-100 million range, Ad Age says, compared to Google's non-recruitment ad spending in 2008 of around $13 million. But, can spending 6-8 times as much as Google give Bing the jump it needs?
Microsoft's ad push (helmed by ad-agency powerhouse JWT) will not, unlike the recent anti-Apple campaign, mention Microsoft's search rivals - instead, the planned ads will ask consumers if search works as well as they'd like.
How about the product itself?
People who've seen the Microsoft product suggest it's useful and has some nifty filtering tools, even though it's not a markedly different-looking interface, at least for text search (some of the multimedia search results, however, do look quite different from how Google currently displays them).
When will Bing shove aside Live Search? The Register says "June," and also suggests keeping an eye on the D: All Things Digital conference this week for more details.