With the exception of a few yahoos, when most of us think about searching the web, we’re thinking about Google. While Mountain View may be able to fulfill the bulk of our search-related needs, there’s no harm in mixing it up a bit. When looking for an alternative to Google, you could do a lot worse than giving Bing a try. While only a few years old, Microsoft’s upstart information-seeking darling has managed to incorporate a number of user-friendly features into the service’s already impressive set of capabilities. Care to give Bing a spin? We’ve put together 10 of our favorite Bing tips for you to trick out your browsing experience with.
If you asked Microsoft, they'd probably say their flashy keynote address at E3 signaled the day the Xbox 360 grew into its own as an entertainment center, rather than a dumb old video game console. Here at Maximum PC, we view it a little differently: we think Microsoft's keynote address at E3 signaled the day that PC gaming fell off of Microsoft's radar.
Who would've thought Microsoft would add some emotion to the cold, hard algorithmic logic of search engine queries? The company isn't exactly know for wearing its heart on its sleeve. But effective immediately, Bing users can harness the power of Facebook to generate personalized search results.
Google Maps is awesome. With it, not only can you figure out which pizza place is closest to your house, you can also get the joint's phone number and even see what the place looks like (as long as that pizza joint is not also a nuclear power plant or ammo depot). Bing Maps? Not quite as cool, but that may change shortly if a recent Search Engine Land report is any indication.
In an article on May 15th, Search Engine Lander writer Greg Sterling cited an anonymous source claiming that Microsoft and Nokia are in talks to replace Bing Maps' engine with Nokia's Navteq mapping software. Nokia would supply the guts powering Bing Maps, while Microsoft would focus solely on outward appearances.
The comScore numbers for April will likely have Microsoft employees cheering, but softly so as not to disturb the Ballmer. The data shows that Microsoft's Bing search engine continues to slowly gain market share as Google and the competition remain flat.
Google might be the biggest, but it isn't the only game in town when it comes to mobile search. Microsoft announced today that Bing Mobile has gotten a significant update that includes changes to the core HTML5 functionality. The new site is available on any mobile device that supports the necessary HTML5 standards. So Android and iOS are a go, but hilariously, Windows Phone 7 won't have the necessary support until later this year.
Even though you don't pay anything to use Google, Yahoo, or Bing, there's a lot of advertising dollars at stake in the search engine game. Google so far has been the biggest beneficiary, and probably will be for a long time to come, but it is seeing increased competition from Microsoft's Bing.
In the month of January, Microsoft's Bing search engine claimed 13.1 percent of the market, taking a full percentage point away from Google, which dropped from 66.6 percent in December to a still dominant 65.6 percent, according to data from comScore. Bing's 1.1 percent ascent is the search engine's biggest single-month gain since it debuted in June 2009.
One of the top cats in charge of Google's search engine ranking algorithm created quite the controversy the other day when he called out Microsoft's Bing search engine for supposedly copying Google's search results. That accusation didn't sit well with Microsoft, who went on to deny the charge and chalked the comments up to a "back-handed compliment," albeit one that "doesn't accurately portray how [Bing] uses opt-in customer data as one of many inputs to help improve [the] user experience."
Having now had a couple of days to seethe over the situation, Microsoft is still ticked off and wants to set the record straight in no uncertain language.
"Let me clear up a few things once and for all. We do not copy results from any of our competitors. Period. Full Stop," Yusuf Mehdi, Senior Vice President, Microsoft's Online Services Division, wrote in a blog post. "We have some of the best minds in the world at work on search quality and relevance, and for a competitor to accuse any one of these people of such activity is just insulting.
Hit the jump to find out what else Microsoft had to say.
The sultan of search (Google) is in a war of words with Redmond's software giant (Microsoft). Google called shenanigans on Microsoft's search team, claiming that Bing copies Google's search queries and the sites users select in order to provide more relevant results. But is Bing really cheating?
"We use over 1,000 different signals and features in our ranking algorithm," the Bing Team explained in a blog post. "A small piece of that is clickstream data we get from some of our customers, who opt-in to sharing anonymous data as they navigate the Web in order to help us improve the experience for all users.
"To be clear, we learn from all of our customers. What we saw in today's story was a spy-novelesque stunt to generate extreme outliers in tail query ranking. It was a creative tactic by a competitor, and we'll take it as a back-handed compliment. But it doesn't accurately portray how we use opt-in customer data as one of many inputs to help improve our user experience."
You can read more what the Bing Team had to say right here.