The question isn't 'why would Best Buy and Verizon look to get into the e-book business,' but 'why wouldn't they?' After all, everyone else is diving in, and while it's true that you shouldn't follow your friends (or competition) off a bridge, the e-book business could hardly be considered suicidal.
For Verizon's part, The New York Times reports it plans to sell digital books and newspapers wirelessly over its 3G network for owners of iRex Technologies' upcoming $399 touchscreen e-reader. Customers will be able to purchase the iRex DR800SG at a few hundred Best Buy stores, while the electronics chain also plans to carry Sony's more affordable Reader.
With Best Buy, Verizon, and several others jumping on the e-book bandwagon, digital readers are poised to become the next biggest thing since the netbook, which took the market by storm in similar fashion.
"The e-reader has high awareness, but most people have still not seen or touched or played with them," said Chris Homeister, senior vice president for entertainment at Best Buy. "We feel at that this is a technology that is beginning to emerge and that we can bring a unique experience to the marketplace."
Casting somewhat of a wet blanket over the e-book bonanza, a recent report from Forrester Research suggests that digital readers need to approach the $100 mark before most consumers will dive in.
