It's the end of an era, folks. In the coming months, AMD will retire the ATI brand, letting the ATI name ride off into the sunset after a remarkable 25-year run, presumably never to be seen again. Don't mistake that to mean AMD is getting out of the graphics business -- it isn't -- but once the brand is dropped, you won't see the ATI name attached to any new Radeon, FirePro, or EyeFinity products.
The decision came after AMD sent out surveys to several thousand "discrete graphics aware" respondents spread out across the U.S., U.K., Germany, China, Japan, Brazil, and Russia. According to John Volkmann, AMD's VP of global corporate marketing, "the Radeon brand and the ATI brand are equally strong with respect to conveying our graphics processor offering." That might be so, but it doesn't tell the full story behind ATI and its 25 year tenure in the graphics business, one that includes witnessing the rise and fall of 3dfx, and continued participation in what's largely become a two-man battle in the discrete graphics space.
Join us as we take a look back at some of the most important periods and events in ATI's history, starting with when it was formed in 1985.
