In an interview with TechRadar, Asus CEO Jerry Shen said his company plans to commercially launch its current fold/unfold notebook concept around September or October of this year, with mass production to begin in the second half of 2009.
"In 2007 when Apple launched the MacBook Air, it created a lot of media attention," Shen said during the interview. "So this year Asus plans to launch the Fold/Unfold, not following with tradition, to create a similar momentum."
Collaboratively developed by groups of designers from France, Italy, and Korea, the folding notebook concept folds in a way that adjusts the keyboard when the screen is lifted, taking it from a resting flat position to a raised, angled position. In addition to offering space saving ergonomics, the raised keyboard could potentially lead to better airflow for the internal components.
Shen made mention of Apple's MacBook Air more than once during the interview, and it's clear the folding notebook will look to compete with it as a more affordable and economical PC version.
According to Shen, the new notebook will be priced somewhere between $1,000 and $1,500.
It’s expected that the ARM processor will take over market dominance over Intel’s Atom in 2012.
Ever since Asus introduced the first Eee PCs in 2007, netbooks have become a mainstay of the mobile market and currently, Intel’s Atom is a driving force of virtually the entire industry. However, this is mostly due to there being little to no competition in this area.
Dr. Robert Castellano, an analyst with The Information Network, believes that ARM’s Cortex-A9 multicore processor will be the Atom’s primary challenger. He trusts that this will be thanks to a Linux-based netbook that could sell at a price that an Intel/Windows netbook wouldn’t match.
There are still others that disagree, such as IDC’s Mario Morales, who sees Intel on top for years to come. “You don’t want to burn Intel,” stated Morales. “If I am an AsusTek, I need to get processors for my other product lines from them.”
Along with introducing a myriad of new notebooks to the public this year, Asus is looking to update their gaming notebook, the G71, at CeBIT as well.
The G71Gx, Asus’ update on an old favorite, has been upgraded to hold an Nvidia GeForce GTX 260M graphics card (the fastest available), an Intel Centrino 2 processor, up to 12GB of DDR2, and 1TB of storage.
There’s no word yet on pricing or availability for this new beastie, but we can expect that it will cost a pretty penny.
Asus has been showing off its cool and quirky Marine Cool concept motherboard at CeBIT, and it's like nothing you've ever seen before. We say 'cool' in a literal sense, as the board's underbelly comes equipped with a backplate the company says utilizes "micro-porous ceramic" technology. According to Asus, the backplate provides "aerospace-grade thermal dissipating," while also adding to the board's structural integrity. Combined with the metal heat-pipe module covering the chipset and PWM, Asus says "these revolutionary designs improve heat dissipation by up to 2 fold."
The prototype board also boasts an onboard UPS consisting of a built-in polymer battery in the gray portion of the backplate, providing backup power and preventing damage in the case of a blackout. But the quirkiness comes in the form of SO-DIMM memory slots typically found on notebooks. We suppose the space-saving slots might have made sense on paper, but that's probably where it should have stayed. However, we do dig the built-in Failover Memory, which Asus says guarantees the system will boot when using incompatible or faulty memory.
Thoughts on the Marine Cool motherboard? Hit the jump and sound off.
As if Asus hadn’t been revealing enough in their notebook line lately, they’re adding one more to the pile with their fancy new U/UX series laptops.
The ultra-thin series of notebooks will feature light-up chicklet keys (with auto-adjusting backlights, a 15.6-inch glossy LCD and a touchpad that uses fading lights to follow the movement of your fingers. Powering it all will be a Core 2 Duo processor, Nvidia’s GeForce G105M GPU, up to 500GB of storage, and Altec Lansing speakers with SRS true surround sound.
These are expected for Q2 of this year, but no word yet on pricing for the U or the UX.
At CeBIT yesterday Asus unveiled the Eee PC 1008HA, a 1-inch thick netbook that weighs a mere 2.4 pounds.
The diminutive netbook, which was formerly known as the Eee PC Shell, is about as thin and light as the Eee PC S101, but it will supposedly have a smaller price tag. It will also feature an impressive 92% size keyboard and a multi-touch trackpad (like Dell’s Mini 10). Asus is yet to release any conclusive hardware details.
As far as pricing and availability goes, the only information that we have to go off of is the speculation that it’ll be cheaper than he Eee PC S101. No word on availability.
At this week’s CeBIT Asus unveiled the latest in their luxury notebook line, the Lamborghini VX5.
The VX5 will pack some impressive hardware under the hood, including an Intel Core 2 Quad processor, 4GB DDR3, and an Nvidia GeForce GT 130M graphics processor, but more importantly it will feature a massive 1TB SSD. It’s expected that the SSD is Puresilicion’s, which was announced earlier this year and has impressive 240 MB/sec sustained read speeds and 215 MB/sec sustained write speeds.
There’s no mention as to how much this laptop will cost or when it’s expected to release. But what we can gather is that this notebook will be pricey.
This morning Asus showed off one of their newest gaming related products, the Eee Stick, which is intended to get more people into gaming. The Eee Stick will come in many different colors, and oh yeah, they look and act exactly like a Wiimote.
There’s no word yet on what crowds Asus hopes to get with their Eee Sticks, but it is clear that they’re looking to make their own stake in the casual gaming crowd.
Currently there’s no word on pricing or availability.
A little while back Asus was toying with the idea of fitting a home theater PC inside a keyboard, and now we can happily say that this product is finally on its way.
The Eee Keyboard will come with wireless HDMI and a small touchscreen, and is expected to arrive in May or June, costing only $400-$600. Jerry Shen, Asus’ CEO, says that there are two models being worked on, a wired and a wireless version. It’s reported that the wireless capability is the difference between the $400 and $600 machines.
Underneath the hood it will have a 1.6GHz Atom processor, 1GB RAM, a 16 or 32GB SSD, WiFi and Bluetooth built in. It will also feature wireless HDMI, 2 USB 2.0, VGA, HDMI and audio in/out ports.