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HP Goes Gunning for Second Place in Netbook Sector

Hewlett Packard (HP) expects to become the world's second largest supplier of netbooks in 2011, and should the company get there, they should consider sending a bottle of Cristal to Intel, the world's No. 1 chip maker. It only seems fitting, considering Intel just shipped a large number of its new dual-core Atom N550 processors to HP for $65, representing a significant 25 percent savings over the chip's official $86 price tag.

As it currently stands, Acer, Samsung, and Asus are the three largest netbook suppliers in the world, in that order. MSI could have been in the mix too, but the company is putting on the brakes somewhat citing concerns over market demand for dual-core netbooks. Instead, MSI is reportedly stepping back to focus on single-core units, and eventually will exit the market in favor of traditional notebooks.

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Asus Eee 1215N Review

We’ve been waiting a long time for this. We first heard about Nvidia’s next-generation Ion chip  way back in the first months of 2010. They were supposed to ship with Nvidia’s Optimus graphics-switching technology back in April. Okay, June. July at the latest. It didn’t quite happen—those few next-gen Ion netbooks that did launch earlier this year did so without Optimus. At long last, however, Asus’ next-gen Ion netbook—with Optimus and a dual-core netbook Atom chip—has hit American shores, just one day before September.

The Eee 1215N, one of Asus’ innumerable Eee PC Seashell netbooks, is the first netbook we’ve seen with Intel’s new mobile dual-core Atom chips—it ships with the 1.8GHz Atom D525, 2GB of DDR3/800 RAM, and most importantly, Nvidia’s next-generation Ion graphics chipset and Optimus technology, which enables Ion when required and switches to Intel’s integrated UMA graphics when Ion isn’t necessary.

Continue reading this review after the jump.

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COMMENTS 14
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Garmin-Asus A10 Coming Soon (to a Country Not Near You)

According to Bensen Lin, vice president and general manager of Garmin-Asus, his company will launch its Android-based Nuvifone A10 smartphone in Taiwan on September 10. Those who want to get a jump on other buyers can put in their pre-order now.

Android's Froyo build (Android 2.2) isn't in the cards for the Nuvifone A10, at least not initially, and will instead ship with Android 2.1. It will also come with a 3.2-inch HVGA touchscreen display, 512MB of RAM, a 5MP camera, Qualcomm 7227 processor clocked at 600MHz, Bluetooth/Wi-Fi, and other odds and ends. As with previous Garmin-Asus phones, the A10 will come heavily promoted for its built-in GPS functionality.

No word yet on when this one will ship stateside.

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Asus Leads Atom N550 Netbook Pack with Eee PC 1015PEM

Hot on the heels of Intel announcing no less than 12 upcoming netbooks to be shipped built around its new dual-core Atom N550 processor, Asus appears to have beaten the competition to the punch with its Eee PC 1015PEM.

This latest Eee PC packs the aforementioned dual-core Atom part, as well as 2GB of DDR3 memory, Intel GMA 3150 graphics, Bluetooth 3.0, 250GB hard drive, 801.11g Wi-Fi, 1.3MP webcam, and according to at least one report. USB 3.0 support.

While Asus can claim the first to ship an N550-based netbook, it certainly won't be the last. Lenovo is currently taking pre-orders for its IdeaPad S10-3, while Gigabyte is serving up (also in pre-order form) a convertible tablet (T1005M) built around Intel's newest Atom chip.

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Asus, Acer Eye Up "Luxurious" Netbook Market

Both Asus and Acer didn't get the memo that users want to pay less, not more, for netbook PCs. It's not that they're planning to jack up the prices willy nilly, but both companies are going to launch "luxurious" netbooks in time for the holiday shopping season.

More specifically, Asus is prepping its 12.1-inch Lamborghini netbook, the Eee PC VX6, which will sport an Intel dual-core Atom processor and Nvidia Ion 2 graphics.

Acer, meanwhile, is putting the final touches on its 11.6-inch Ferrari model, which will come outfitted with an AMD Fusion processor (Ontario) under the hood, as well as a Ferrari smartphone (Liquid E Ferrari).

The Eee PC VX6 will ship in September or October for $700, while Acer's Ferrari will debut sometime in the fourth quarter for an as-yet undetermined price.

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COMMENTS:4
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Asus Blames iPad for Lackluster Netbook Sales

The big question mark surrounding tablets is whether or not this emerging market will eat into netbook sales, or if the two segments can co-exist. If Asus' recent netbook performance is any indication, we may have our answer.

Asus only managed to sell 1.5 million netbooks in the second quarter, a drop of 100,000 units over the first quarter and short of the company's expectations. As a result, Asus president and CEO Jerry Shen recently told investors that Asus had to downward adjust its target shipments for the third quarter, which he blames on competition from Apple's iPad.

It's been somewhat of a rough year all around for Asus. Along with disappointing netbook sales, decreased shipments of motherboards and traditional notebooks have taken a toll on the company's financial performance, which declined during the second quarter.

What's interesting about this is that the tablet game is largely a one-man show, but will soon become crowded as 2010 comes to a close. Is this the beginning of a trend?

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COMMENTS:8
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Europe First to Receive Ion 2-Based Netbook from Asus

Asus has gone and shipped off its new Eee PC 1015PN netbook to Europe, the company's first to be built around Nvidia's Ion 2 platform.

Ion 2 gives the 1015PN some pixel pushing punch by way of a GeForce GT218 GPU, and to keep the 6-cell battery from prematurely crapping out when all you're trying to do is surf the Web, the 1015PN also comes with Nvidia's Optimus graphics switching technology.

Other spec include an Intel Atom N475 processor clocked at 1.83GHz, 1GB of DDR3 memory, a 250GB hard drive, 802.11b/g/n Wi-Fi, and Windows 7 Starter.

Most European vendors have the 1015PN listed at around $500.

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Do Budget Asus PCs Jeopardize Company's Reputation?

It's not uncommon for PC makers to dabble in both the low- and high-end markets, and every spot in between, but should Asus target the budget crowd, channel vendors believe the company could risk its reputation and damage its brand image, Digitimes reports.

So what's the big fuss? Those who feel this way point to the recent launch of an Asus-branded all-in-one PC selling for about $375 in Taiwan, the lowest price for such a machine so far. Up to this point, channel vendors say Asus has pushed its products as boutique items, not blue light specials.

Naturally, Asus doesn't see it the same way and said that the low-cost all-in-one is simply to fill market demand. But there's yet another explanation floating around, with some analysts saying Asus could be saddled with surplus components and is trying to make the best of a bad situation by moving lower cost products.

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COMMENTS:7
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AVADirect Pushes Out Two More 3D Gaming Notebooks

Fleshing out its gaming laptop line, system vendor AVADirect this week added a pair of new mobile 3D setups, the Clevo W860CU 3D and Asus G51JX-3D.

The Clevo W860CU 3D sports a 15.6-inch HD display powered by Nvidia's GeForce GTX 286M graphics. Processor options include chips from Intel's mobile Core i5 and i7 lines, with a bunch of other configuration options, including a whole bunch of SSD and HDD choices, up to 8GB of DDR3-1333 RAM, custom paint, and other odds and ends.

Like Clevo's 3D laptop, the Asus G51JX-3D comes with a 15.6-inch HD display, but pairs the panel with Nvidia's GeForce GTS 360M graphics chip. Otherwise, it boasts similar configuration options across the board.

Both laptops come with a pair of Nvidia 3D Vision stereoscopic glasses with pricing starting at around $1,620 (Asus) and $1,850 (Clevo).

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Top Tier Motherboard Makers Hope to Rebound in July

After a rough start to the summer, motherboard manufacturers are seeing sales pick up this this month and have turned optimistic about the third-quarter. Shipments are on pace to grow 20 percent on month in July, and if things continue this way, shipments will grow 15-20 percent sequentially for the quarter.

This is a far different picture than the gloom and doom scenario top-tier motherboard makers were painting just a short time ago. But as demand has started to pick up in Europe and China, so has their confidence that they'll be able to move more boards than previously thought.

So far this year, Asus has shipped roughly 10.3 million of its own-branded boards, followed by Gigabyte with 8.4 million units. ECS shipped the third most boards with 4.4 million units, followed by MSI and ASRock (a subsidiary of Asus) at 3.8 million and 3.9 million units, respectively.

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