The rapid shift to mobile seems to have caught x86 chip makers off guard, but on the bright side for Advanced Micro Devices (AMD), this tectonic shift in technology represents a new opportunity to perhaps do things differently than before. Maybe the outcome will be different, maybe not, but either way, we have an early look at AMD's agenda for the changing market place, and it starts with "Temash."
AMD picks up the R&D tab for this generation of consoles.
When the Xbox 360 and PS3 first faced off in the market, both companies took a bath on the hardware. The custom designs pitted two companies with two very different architectures against each other in the market, and consumers really had no way of knowing which was superior. Seven years later the general conscious seems to give Sony the slight nod when it comes to pure console performance potential, but ultimately Microsoft was much better at exposing functionality to developers. PS3 exclusives tended to feature tons of eye candy, but cross platform titles always seemed to work slightly better on the 360. Fast forward to 2013 and both companies appear to be targeting a super charged PC architecture powered by AMD, and as a result, they might actually make money this time.
AMD exec touts PS4’s Jaguar APU as being more than just a run-of-the-mill x86 solution
From insisting that it was the one who dumped Sony to taking a jibe at the Playstation 4’s AMD supplied custom APU, Nvidia has been behaving a lot like a jilted lover ever since the Japanese company unveiled its eighth-generation console last month. But what does archrival AMD, which currently enjoys a near-monopoly in the console market, have to say about why it was chosen ahead of Nvidia for Sony’s next-generation console?
Richand comes at just the right time for mobile users.
Advanced Micro Devices (AMD) today announced the availability of its new Elite A-Series Accelerated Processing Units (APUs), otherwise known as "Richland." The new APUs not only offer faster graphics performance and longer battery life via enhanced power management capabilities all on a single chip, they also deliver user experiences like facial log-in and gesture recognition, AMD says.
Advanced Micro Devices (AMD) recently unveiled new FM2-based A Series APUs (Accelerated Processing Units), and as you know, that usually means a price cut for existing chips. Indeed that's the case, according to DigiTimes, which claims to have heard from un-named sources entrenched in the motherboard business that previous generation APUs about to about receive some sweet price reductions. Let's have a look.
Look out Intel, because Advanced Micro Devices (AMD) also intends to wrestle ARM in the mobile space. The Sunnyvale chip designer just unveiled a new Accelerated Processing Unit (APU) designed for performance tablets and small form factor (SFF) PCs, the AMD Z-60. It's a low power chip that promises all-day battery life along with "stunning graphics" and support for the latest Windows 8 applications, AMD says.
A few days after a little-known e-tailer was found taking pre-orders for the FX-4130, chip maker Advanced Micro Devices (AMD) on Monday officially added the budget quad-core processor to its FX chip family. Besides launching the FX-4130, the company has also slashed the prices of a dozen or so desktop chips.
Zotac specializes in pint sized PCs and is best known for its Zbox Nano line of small form factor (SFF) systems. Thanks to the rapid march of technology, these types of machines, when properly configured, can pack a performance punch that defy their compact form, and that's exactly what Zotac hopes to achieve by upgrading its Zbox Nano line with an AMD E2-1800 accelerated processing unit (APU).
Even though it has been almost three months since AMD first began shipping 2nd-generation A-series “Trinity” mobile APUs, there is still no sign of their desktop counterparts. The last we heard of the desktop Trinity APUs from the Sunnyvale-based chip maker was back in July. But even back then the company merely reassured everyone that the release of the chips was “on track.” With the company still unwilling to commit to a release date, there is plenty of speculation surrounding the release schedule of these desktop APUs.