
AMD picks up the R&D tab for this generation of consoles.
When the Xbox 360 and PS3 first faced off in the market, both companies took a bath on the hardware. The custom designs pitted two companies with two very different architectures against each other in the market, and consumers really had no way of knowing which was superior. Seven years later the general conscious seems to give Sony the slight nod when it comes to pure console performance potential, but ultimately Microsoft was much better at exposing functionality to developers. PS3 exclusives tended to feature tons of eye candy, but cross platform titles always seemed to work slightly better on the 360. Fast forward to 2013 and both companies appear to be targeting a super charged PC architecture powered by AMD, and as a result, they might actually make money this time.