Posted 08/19/09 at 06:46:47 PM by Pulkit Chandna

Microsoft’s share of the mobile OS market has plummeted sharply in the last few years. It needs to  quickly mount a counter-offensive against its more dapper rivals in the smartphone market, if it is to prevent itself from being marginalized even further. According to Taiwanese rumor mill Digitimes, Microsoft does have a strategy to counter its rivals in the smartphone market.

A Digitimes report, based on insider information from sources at Taiwan handset makers, suggests that Microsoft has readied a dual-platform strategy to take on the Android platform and Apple's iPhone. Under this strategy, Microsoft will not withdraw Windows Mobile 6.5 from the market even after Windows 7 Mobile is released during the fourth quarter of 2010.  Instead, it will keep Windows Mobile 6.5 – a minor upgrade – on the market, albeit at a lower price point.

According to the sources, Microsoft plans to pit Windows Mobile 6.5 against Android, while reserving Windows Mobile 7 for the Apple iPhone.

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Posted 02/10/09 at 07:27:23 PM by Pulkit Chandna

Microsoft seems to have finally taken a cue from its competitors in the cellphone market and is planning to roll out an online marketplace – similar to Apple’s App Store – for the distribution of Windows Mobile applications, according to The Wall Street Journal. The online marketplace will allow developers to directly distribute their applications to Windows Mobile users.

The company is also on the verge of offering a new service called My Phone. It will let users store backups of their Windows Mobile phone’s data on the internet. The company won’t be charging any subscription charges, although iPhone users have to shelve out $99 per year for a similar offering.  Other companies are dictating terms to Microsoft in the cellphone market and the company will have to make some changes to turn the tide.

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Posted 01/12/09 at 05:29:20 PM by Pulkit Chandna

Microsoft has released a free iPhone app called TagReader. It happens to be the software bellwether’s second iPhone app after SeaDragon Mobile. Using TagReader, iPhone users can photograph a tag (Microsoft’s vivid version of barcodes) to search for information related to that particular tag without having to type in anything.

If you snap a tag on a person’s visiting card using the TagReader iPhone app, then your search will, in all likelihood, yield results related to that person. The app sounds fun from the off, but its usefulness is contingent upon the success of Microsoft Tag, which is currently in beta. You can create your own tags here and eventually test the usefulness of TagReader by snapping them.

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