What user backlash? Instagram is more popular than ever these days.
Two months ago, Instagram made headlines for inserting curious language into its Terms of Service (ToS) agreement that seemed to give it the right to sell user uploaded photos without any compensation to said users. This didn't fly over so well with the Internet community at large, and though Instragram claimed it was a just a big misunderstanding, it didn't stop the company from being hit with a civil lawsuit. Ah, but that was two months ago, an eternity in this fickle age of the Internet, and now Instagram is bragging about having 100 million users.