Business churning out environmentally friendly products have reason to look overseas. According to a study performed by consulting firm Accenture, Chinese consumers are willing to open up their wallets wider than Americans to pay a premium for 'green' electronics.
"Virtually all -- 98 percent -- of Chinese consumers, compared with just 43 percent of consumers in the United States, reported such willingness," Accenture said in a report released this week.
Accenture noted that the disparity between consumers from the two nations is "one of the most surprising findings" of the company's research. China wasn't alone, however, in its willingness to pay more. The report also noted developing countries shared China's sentiment, with 84 percent of respondents from emerging countries putting a premium on environmentally friendly gadget. Compare that to just 50 percent of respondents in mature markets.
"Consumers, especially those in emerging markets, clearly indicated their interest in products that have a less-harmful effect on the environment -- and are willing to pay more for such products," the report said.
Online display ads account for around a third of the $40 billion online ad market. Advertisers mainly commission display ads to apprise internet users of their presence and not necessarily in the hope of immediate results. But click-through rates for display advertising have slumped to such abject levels that it is just too optimistic to expect immediate results with banner ads.
A coalition of some of the biggest names in the OSS world have banded together to create Open Source for America, a brand-new advocacy group that's going to try and highlight the advantages of open-source software to help achieve the goals set out in President Barack Obama's push for an open-data government. But as we pause to "ooh" and "ahh" at the list of companies and open-source celebrities contributing to the new group--Novell, the Mozilla Foundation, the EFF, Tim O'Reilly, and Mark Shuttleworth, amongst many others--let us not forget the uphill battle that the concept of "openness" tends to face in the government sector.
I just can't find myself getting that excited over open-source software when we still have fundamental issues of transparency and openness in governmental data. There's a wealth of information out there that's free and easily accessible to the public. But that doesn't mean that legislators, agencies, and departments are going out of their way to make this information as useful as it could be. In fact, it was only as recently as two months ago that the U.S. Senate itself opened up its own voting records for third-party applications and mashups.
Click the jump and put on your safety helmet--we're going data diving!