Social news website Digg announced plans to take its news ranking system and apply the same concept to a new advertising platform. Called Digg Ads, you, the reader, will have greater control over which ads are displayed and which ones gets buried, the site says.
"The more an ad is Dugg, the less the advertiser will have to pay," Digg wrote in a blog. "Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system."
Digg says the new ad platform will initially debut as a pilot program later this summer. The ads will appear next to stories in the river, with sponsored content taking on a similar look and feel to regular stories. However, the site says advertisements will be "clearly marked as sponsored."
According to Digg, this system represents a win-win proposition for both readers and advertisers, giving the former a way to control what content appears, and the latter real-time input on whether or not their products are relevant to the readership.
Google has long been hailed as the champion of online advertising, but they’ve decided to step into the arena of television marketing in an attempt to spread the word about their open source browser, Chrome.
While Google’s use of advertisements on their popular search engine’s website and other online venues has been a strong way of getting more people on board with their browser, they’ve only recently broken a one and a half percent market share. Though, with their television advertisements it’s clear that they’re looking to broaden their horizon, and maybe catch the eyes of some people that wouldn’t otherwise see the adverts.
This too, will hopefully help people adopt the browser before it comes preinstalled on OEM hardware.
You knew it was coming sooner or later. Microsoft's Laptop Hunters commercials have hit a sore spot with Apple after attempting to expose the MacBook as an overpriced, underpowered (but pretty) platform, so it was only a matter of time before Apple fired back.
Starring Justin Long and John Hodgman (who else?), the latter stands in front of a long line of suited PCs. Two by two, a handful of of PCs are disqualified as an actress lists what's she's looking for (big screen, fast processor), until she lobs and oft-used Apple bomb.
"I just need something that works without crashing or viruses or a ton of headaches," the actress demands.
Disgusted, Hodgman and the remaining PCs march off-screen, leaving Justin Long (Mac) as the remaining option. You can check it out here, then hit the jump and post tell us what you think.
The 2009 Webby awards have come and gone, and sadly, Maximum PC was mysteriously overlooked. We didn’t notice a category for “world’s most amazing technology website / magazine”, but that’s no excuse! For those of you who haven’t heard of them before today, the Webby’s are an international award honoring excellence on the Internet. They focus on everything from YouTube skits to innovative advertising, but one look at the list and you’ll wonder if they just snagged the first million URL’s from Google and ran with it.
We’ve all seen the laptop hunters in action over the past several weeks and though you may not have noticed it at first, these ads represent a significant shift in tactics. The new marketing campaign by Microsoft takes a much less passive aggressive stance than in the past, and for the first time, charges head on into their primary competitor. In the previous campaign which featured a diverse group of actors claiming to be PC’s, Apple is never specifically mentioned, but clearly if you’re not a Mac you’re a PC right?
Microsoft’s strategy up to this point has been to ignore Apple completely, and to never give them the satisfaction of being acknowledged publically as a valid alternative to Windows. This new campaign is much less subtle about the value of a PC when compared to a Mac, and it is not surprising that they have invoked a response from Apple as a result.
According to an Apple spokesman “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price." So close, yet so far”. Certain publications such as BusinessWeek would also have us believe that Anti Virus software and Geek Squad visits will make up the price difference between a $699 HP & a $2,800 Mac, but we don’t buy that argument either. One thing is certain however; we can likely expect Apple’s next ad campaign to respond in kind, making this the start of a very interesting and public war between the two rivals.
Redmond's ad writers drew blood with their first Laptop Hunters ad: "Congrats, Lauren. It's a PC," last month. They've wasted little time in following it up. This time, it's the guys' turn, and a little higher budget's in the offing: Giampaolo goes shopping for a powerful laptop under $1500. We watch him check out the stats, the keyboards, and hear him dismiss the Mac platform: "Macs, to me, are more about the esthetics, not the computing power." In the end, Giampaolo snags a Windows Vista-based laptop for about $1100. The tag line this time? "It's a PC because I'm really picky."
You can check out (Silverlight required) the continuing Laptop Hunters series at Microsoft's TV commercials website (including last year's painful "Mojave Experiment" and unbearable Gates & Seinfeld misfires). We like the Laptop Hunters commercials, but how about you? If you're on the Mac versus PC fence, do they push you off the fence? If you have Mac-loving friends or family members, what do they think? Join us after the jump for your chance to spill.
The authors of the automated Twitter advertising software claim that its users can create unlimited Twitter accounts and add unlimited followers. Its worth to spammers is obvious. Anyways, the effectiveness of TweetTornado is still unknown.
Twitter has to beef up security to repulse such threats to its credibility. It can begin by adding a simple email validation mechanism to the user-registration process.
If ever there was a reason to consider switching IM clients to Pidgin or Trillian, it would be the concept of in-chat IM ads. That's exactly what Yahoo has been experimenting with in its Yahoo Messenger instant messaging software since last August.
"Ads in Yahoo Messenger will allow us to put even more resources behind developing and delivering valuable free features and services," Yahoo said. "Yahoo Messenger is a free service to our users, and our goal is to provide a useful and relevant experience while ensuring this is a profitable business for Yahoo. Yahoo is inherently an advertising-driven business."
The test ends this month, but Yahoo isn't offering so much as a hint as to what it will decide to do once the test is finished. However, it might not take much to convince the search company to implement in-chat IM ads. The company has been struggling financially and recently laid off over 1,500 employees. On the bright side, the ads don't appear to be terribly intrusive. Yahoo claim users will see ads at most once per day.
Microblogging website Twitter came very close to being acquired by leading social network Facebook, but the two parties eventually retreated from the brink. Twitter’s CEO Mr. Williams admitted that his company took the negotiations seriously.
YouTube, Google's $1.65 billion acquisition, leads the online video pack with 83 million viewers in U.S. That puts the video sharing site well ahead of Hulu, at least in terms of viewers, who compares with 6 million viewers, according to market researcher Nielsen. But when it comes to advertising revenue, the playing field is much more level.
Arash Amel, an analyst at digital media research group Screen Digest, suggests that Hulu's advertising revenue is growing much more rapidly than YouTube. By his own forecasts, Amel estimates YouTube will generate about $100 million by the end of 2008, whereas Hulu won't be too far behind at an estimated $70 million. The two are expected to be dead even next year, with both companies generating about $180 million in the U.S.
"YouTube is in a very tough place right now," said Mr Amel. "Most of that user-generated content is worthless or illegal. The next 18 months will determine whether or not it was just an expensive mistake for Google."
Whether or not YouTube can retain its lead remains to be seen. Matthew Liu, a YouTube advertising product manager, notes that the site isn't where it should, but the question is, what can it do about it?