Comments about your favorite restaurant will be used as endorsements
Google made a slightly unsavory change to its terms of service on Friday -- under the new rules, it can utilize your name, photos, and random comments as endorsements for ads shown online. These types of content will be culled from various online sources such as YouTube and Google+.
Facebook can't leave well enough alone, what with video ads, new search methods, and the various changes the social network juggernaut is continually kicking around. Now it at least appears to be attempting to alleviate the sting of ads by showing users only the ads they want to see. Thank you Facebook, as your "targeted" ads were more than a little insulting, more often than not.
Advertising has become a bit more intrusive over the years as companies look for newer ways to get their message across, especially when it comes to video ads. Having to click through a video ad on YouTube or your favorite website can be annoying enough, but how about video ads on Facebook?
Linux offers some interesting advantages, but let’s face it, the only consumer alternative to Windows is Mac OSX. Around here we've made our preference for Windows perfectly clear, however we are also excited to welcome the plethora of new users to our preferred platform after these new Mac ads start hitting the TV’s of millions of Olympic viewers around the world.
Microsoft's Xbox Live Gold is kind of like Hulu Plus in that even though you pay a subscription fee for the service, it still dishes up a heaping of ads for your viewing displeasure. Thus far, they've mostly been unobtrusive and ignorable, but a recent announcement heralds a whole new era of advertising annoyance: Microsoft has sold its first NUAds, clips that bug you to utilize your Kinect to talk or shake your fist in response to the product plugs.
Look! Up in the sky! It's a bird! It's a plane! It's… no, really, it's a person! That's what people in New York city have been screaming over the past few weeks as numerous folks saw, well, people flying over the skyline. What the heck? Could Superman be real? Nope -- you're just being sold to again! The flying people are actually nifty flying people-shaped aircraft designed by the Thinkmodo ad agency to spread the viral word about Chronicle, an upcoming 20th Century Fox film in which -- you guessed it -- people fly.
Recently, a lot of websites have started to put little pop-up advertisements in their text. I read with my mouse, so as I follow along with my pointer I hit a word like “Film” and it pops up with a little box about local theaters. It interrupts what I am reading and is really annoying. Is there a way to turn this off? I know it’s an advertisement and a source of income but I get enough of that when I have to sit through a commercial to watch a movie trailer or get an ad page in between going to a new web page. I use Chrome as my main browser, and Firefox and IE when I have to.
Steve Jobs has submitted one of the most devious patents of all time: operating system advertising. That’s right, according to the patent, Jobs wants you looking at ads embedded right into your operating system.
To take it one-step further, the patent attorneys who filed the application did their due diligence making sure every aspect and use of the "innovation" was outlined in detail. This passage sheds a little light on just how invasive and annoying this could be:
“The operating system is configured to present one or more of the advertisements to users of the computer device. In some implementations, the operating system can disable one or more functions during the presentation of the advertisements and then enable the function(s) in response to the advertisements ending. That is, the operating system can disable some aspect of its operation to prompt the operator to pay attention to the advertisement.”
Not only are they going to put ads in front of your face, they are going to do everything in their power to make you pay attention to them. This basically says they would go as far as crippling the device while the ad is displaying. Further, in the application they talk about measures to verify user presence, such as user confirmations throughout the ad.
The application makes careful notation not to distinguish its platform so that this technology could be used on any device, i.e. “portable and desktop computers, servers, electronics, media players, game devices, mobile phones, wireless devices, email devices, personal digital assistants (PDAs), embedded devices, televisions, set top boxes, etc” per the filing.
What’s more ridiculous than a “moustaches of the world” app? A certain Redmond software giant hopes your answer to that is “the Apple App Store”. The new ad for Windows Marketplace pokes a bit of fun at Apple and their App Store. Microsoft is obviously of the opinion that there’s a lot of junk in Apple’s App store, and their approval process is terrible. While they may be right, will people get the joke?
The two fellows in the ad give the viewer a tour of rejected Windows Marketplace apps. They’re all pretty awful, but at least they weren’t approved. They mention at the end of the video that the apps that made it through the approval process would be pretty great. Since they’re both wearing lab coats, you should probably believe them.
Even with the App Store’s flaws, the Windows Marketplace has a lot of catching up to do. This ad probably isn’t going to help them win mindshare. Do you think the ad is effective, or does it just come off as a random collection of gags?
Disaster strikes! Not only is Will out of the office (meaning no video feed for this episoe), but Gordon reveals that he has yet to watch the new Star Trek movie! Nevertheless, this doesn't prevent the rest of the gang from sharing their [spoiler-free] thoughts about this geek touchstone in this week's exciting podcast. We also spend time weighting the merits of the EU-Intel case, and analyze the implications of Windows 7 and Larrabee replease dates. Gordon gives advice to advertising agencies for Microsoft and Apple, and delivers a fuming rant of the week. Did we see the return of the Dark Knight 2.0? Download the podcast to find out!
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