The launch of Windows 8 was accompanied by a massive ad campaign.The TV ads sweeping the globe as part of this campaign, the cost of which one report pegged at somewhere between $1.5 billion and 1.8 billion, have one thing in common, in that they all have music from up-and-coming bands at their heart. But Microsoft’s “You and Me Together” Indian TV spot is not merely an amalgam of peppy music, Live Tiles, and, well, people. It stands out for being surprisingly honest about the biggest problem facing Windows 8: consumer skepticism.
Remember when we said Apple’s new marketing campaign was a “complete embarrassment”? Well apparently they agree with us. Apple has apparently removed all trace of its three genius ads from its website, and its official YouTube channel. We can only guess that the company realized stereotyping its customers as clueless, needy, and panic-stricken probably wasn’t the quickest way to their hearts, and cooler heads prevailed. The ads saw very limited commercial air time during the 2012 summer Olympics, and while the company initially defended its decision to pull them from the airwaves, it would seem they are going one step further by erasing their history completely.
Microsoft's Xbox Live Gold is kind of like Hulu Plus in that even though you pay a subscription fee for the service, it still dishes up a heaping of ads for your viewing displeasure. Thus far, they've mostly been unobtrusive and ignorable, but a recent announcement heralds a whole new era of advertising annoyance: Microsoft has sold its first NUAds, clips that bug you to utilize your Kinect to talk or shake your fist in response to the product plugs.
One of the biggest improvements Apple made to the new iPad -- aside from the awe-inspiring display -- was the inclusion of a LTE radio. But while those blistering fast 4G have been a boon to Stateside tablet users, overseas iPad buyers are distinctly less excited -- prompting several foreign governments to consider false advertising investigations against Apple.
Look! Up in the sky! It's a bird! It's a plane! It's… no, really, it's a person! That's what people in New York city have been screaming over the past few weeks as numerous folks saw, well, people flying over the skyline. What the heck? Could Superman be real? Nope -- you're just being sold to again! The flying people are actually nifty flying people-shaped aircraft designed by the Thinkmodo ad agency to spread the viral word about Chronicle, an upcoming 20th Century Fox film in which -- you guessed it -- people fly.
By now you've heard that Apple has come out with this little device called the iPad, and one of its magical features is to serve double-duty as an eBook reader. Surely this will mark the end of the dedicated eReader market, right?
Back the boat, Gilligan, because Amazon has something to say on the matter. In a new ad promoting Amazon's refreshed Kindle, the e-tailer points out the benefits of an E-ink display over that of an LCD screen when trying to read in sunlit areas.
The ad shows an iPad user trying, in vain, to read content on his iPad while chillaxing by the pool. He then asks a Kindle user laying a few feet away how she's able to read her device sitting out in sun, to which she simply replies, "It's a Kindle. A hundred and thirty nine dollars. I actually paid more for these sunglasses."
There are a few things to take away from this ad. First, she paid too much for her sunglasses. Second, unlike the many Mac vs PC commercials we were force fed the past couple of years, Amazon makes a valid point here. And third, speaking of all those commercials, Apples comeuppance just keeps coming.
Microsoft’s adverts have been getting stranger and stranger, and their offering for Office 2010 is no different.
The advert comes packaged as a trailer for the action flick, “Office 2010: The Movie.” The basis for the film is simple, there’s a rogue font on the loose that causes anyone reading it to fall into a state of hypnosis and believe everything that they read. It’s then up to a mentally scarred agent to save everyone, despite the recent loss of his partner (Clippy). The trailer is filled with enough special effects to be a Michael Bay movie, and comes with nerd humor all along the way. So, if you’re interested in checking it out, you can do so here.
As for actual information about Office 2010, Microsoft will be offering a technical preview later in the month. If you’re interested, you can find additional information on their site.
Google’s adverts have long been a prevalent part of surfing the net. While the ads that we normally see on blogs featuring AdSense and the text based ads on the sidebar of our Google search page seem like they’re looking out for us, the powers that be at Google are planning to make these ads a bit more sophisticated.
“Today we are launching ‘interest-based’ advertising as a beta test on our partner sites and on YouTube,” writes Susan Wojciciki (Google’s VP of Product Management) on Google’s blog. “These ads will associate categories of interest — say sports, gardening, cars, pets — with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads.”
Tailoring advice such as this to each user does allow for audiences to be targeted easier when advertisers take aim, Wojciciki believes “that interest-based ads will create the same virtuous cycle, by giving users more relevant ads, while generating higher returns for advertisers and publishers.” We’ll just have to wait and see!
For as long as there have been magazines, there have been ads to put inside them. All of them mostly text and graphics, and always confined to the page – until now.
The folks at Mini have been printing a brand new advertisement that looks like a black and white page with simple instructions in German automotive magazines. But the ad, as it turns out, will provide anyone with a webcam the ability to check out their own 3D model of a new Mini Cabrio right on their computer screen.
While the advertisement might not be available here in the U.S. (easily), it will provide most readers with an opportunity to check out something unique and interactive. Want to see the ad in action? Be sure to check out the video.