Technology has a tendency to move fast, and as a result, your reign on top might only last a few days. Just ask Toshiba, which at the beginning of the week unveiled its 500GB Canvio Slim, a portable drive it proudly billed as the world's thinnest at 9mm thick. By the end of the week, it became the second thinnest, as Adata just introduced its DashDrive Elite HE720 external hard drive, which is 8.9mm thick.

If you have a need for some serious speed in your system setup, Adata hopes to be your Top Gun with its new flavors of XPG Series DDR3 memory. Now available at a blistering 2133MHz, Adata's new XPG Xtreme Series 2133X kits come in 8GB (2x4GB) and 16GB (2x8GB) dual-channel kits, though there's nothing stopping you from picking up a pair and running them in a quad-channel configuration.

The only thing you'll be singing in the rain if you get your USB flash drive all wet and slushy is the soggy data blues. Why you would choose to wield a storage device in a downpour is a riddle we're not here to answer, but if you do fear water wrecking your data, Adata wants you to know about its new S107 USB flash drive series. These new drives are built with a SuperSpeed USB 3.0 interface and are both waterproof and shock resistant.

It was three years ago when Adata chairman Simon Chen declared the DRAM market the worst it's been in 15 years. Perhaps his early recognition of how bad things had become ultimately helped Adata weather the ongoing storm and make business decisions that, in the fourth quarter of 2011, will grow the company's revenues by double digits. How is that possible when the only thing DRAM players talk about anymore is cutting production?