You might love it, you might hate it, but like it or not Windows 8 hits the streets in less than two weeks on October 26th. As a result the Microsoft marketing machine has kicked into overdrive, and we finally have our first of what is likely to be many television bound ads designed to reel in consumers far and wide to the new platform.
I’m going to avoid using any obvious jokes by asking you to read the headline, then look at my post, then back at the headline. Okay, so I couldn’t resist torturing an obvious Internet meme, but in my defense neither could Microsoft. As part of the new Windows Phone 7 rollout marketing dollars are starting to flow, and it looks like Old Spice You Tube star Isaiah Mustafa will play at least some role in the new campaign.
You can see the first clip prepared for the Australian market after the jump. Should Microsoft have come up with its own idea? Or was it only a matter of time before more companies tried to cash in on an ad campaign that generated tens of millions of free views?
The iPhone exclusivity contract with AT&T ends this year and hot on the heels of AT&T’s poor 3G performance reports, and network upgrade promises, Verizon launches a zinger ad campaign directly targeting the shortcomings of their rival.
Debuting on Monday Night Football, Verizon launched its slick response to Apple’s “There’s an app for that” commercials. The new television ad campaign, “There’s a Map for that,” cleverly smacks AT&T’s coverage area in the face as the voiceover talks about streaming video performance and spotty coverage areas (yes they’re talking about you, AT&T).
Verizon will undoubtedly seek a contract with Apple should its exclusivity end with AT&T. As it is, they are locking up a partnership with Google to bring Android phones to their product offerings as well.
Seagate hasn’t had to hard-sell its products directly to consumers hitherto, as manufacturers and disk drive resellers account for most of its sales. But all that will change in December with the airing of Seagate’s maiden commercial aimed at generic consumers.
Brian Dexheimer, the company’s president for consumer solutions, views the upcoming ad campaign as both an experiment and opportunity. The ad campaign will proclaim the indispensability of Seagate drives and show no gender bias – its Seagate not Gillette; there will be a separate set of ads for both men and women. Seagate’s ad budget has seen a substantial increase of 40% this year.