Posted 10/06/09 at 07:13:41 PM by Jason Barry

The iPhone exclusivity contract with AT&T ends this year and hot on the heels of AT&T’s poor 3G performance reports, and network upgrade promises, Verizon launches a zinger ad campaign directly targeting the shortcomings of their rival.

Debuting on Monday Night Football, Verizon launched its slick response to Apple’s “There’s an app for that” commercials. The new television ad campaign, “There’s a Map for that,” cleverly smacks AT&T’s coverage area in the face as the voiceover talks about streaming video performance and spotty coverage areas (yes they’re talking about you, AT&T).

Verizon will undoubtedly seek a contract with Apple should its exclusivity end with AT&T. As it is, they are locking up a partnership with Google to bring Android phones to their product offerings as well.

Check out the ad after the jump.

Image Credit: TechFlash

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Posted 09/05/08 at 07:36:06 PM by Pulkit Chandna

Seagate hasn’t had to hard-sell its products directly to consumers hitherto, as manufacturers and disk drive resellers account for most of its sales. But all that will change in December with the airing of Seagate’s maiden commercial aimed at generic consumers.

Brian Dexheimer, the company’s president for consumer solutions, views the upcoming ad campaign as both an experiment and opportunity. The ad campaign will proclaim the indispensability of Seagate drives and show no gender bias – its Seagate not Gillette; there will be a separate set of ads for both men and women. Seagate’s ad budget has seen a substantial increase of 40% this year. 
 

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