A new ad by Microsoft suggests Macs are bad for planning weddings
Microsoft has come under fire for a new advertisement promoting Windows systems over those inferior Macs that lack touchscreens. Short and to the point, the ad says Macs suck for planning weddings because you can't tap the display. Well, you can tap the display, but nothing will happen, and somehow that will hinder a woman's ability to plan out her wedding. Oh yes, did we mention? Microsoft's ad for a touch-friendly all-in-one PC running Windows 8 is targeted at women, and the way it goes about it, some are crying foul.
Intel’s biggest marketing campaign in nearly a decade is now underway. “A New Era of Computing,” as the campaign is called, will see Intel spend hundreds of millions of dollars in a bid to lure consumers around the world to ultrabooks. Hit the jump and tell us what you make of the first commercial in this campaign.
Update: This post originally didn't mention that it was Techie-Buzz.com that originally broke this story. Our apologies!
Microsoft spent E3 basically rubbing the Kinect in everybody's faces. The future of gaming lies in voice control and real-time head tracking, Microsoft proclaimed from its keynote pulpit. Bing Search! Kinect Labs! Bossing your squadmates around in Mass Effect 3! We were starting to think that the goliath from Redmond actually wanted to push gaming into the future.
Then a US trademark filing brought us back to reality. It's not about the future – it's about the cash.
The rich tradition of Droid ads poking fun at the iPhone is alive and well. After a series of DroidX ads mocking the iPhone 4's reception woes, Motorola has turned its attention to the iPhone's lack of Flash support . "Flash websites? There's a phone for that,” reads a new newspaper ad for the Droid 2. This, of course, is a pun on Apple's "there's an app for that" tag line. The popular tag line was also mocked by a Verizon ad last year: “If you wanna know why your 3G coverage works so well on Verizon Wireless – there’s a map for that!”
Apple's iPhone 4 is getting all the attention as of late, and not all of it good. Capitalizing on the bad press, Motorola and Verizon have taken out a full-page ad in the New York Times promoting the Droid X...at the iPhone 4's expense.
"Introducing the Droid X by Motorola, the ultimate smartphone," the ad starts off. "Its screen is gigantic. It's capacity is huge. Every experience from messaging to movies is larger than life. It can even connect with your HDTV so you can share things with large audiences."
The ad starts off innocent enough, and then goes into full attack mode:
"And most importantly, it comes with a double antenna design," the ad continues. "The kind that allows you to hold the phone any way you like and use it just about anywhere to make crystal clear calls. You have a voice. And you deserve to be heard."
Won't somebody think of the children? Or the editors?
It seems that mass hysteria is breaking out across the Internet--or Slashdot, the only Internet a geek needs to know--about a new proposed treatment by HP and Yahoo in regards to that whirring hunk of metal and plastic in the corner of your room. I'm not talking about WALL-E, nor Jeffrey, but your printer. You know, that crude device that that basically transforms your hard-earned money into a few pages of text and color?
There are few more toxic battlegrounds than the ol' home printer, the site of a thousand separate arguments over the role a manufacturer can play in shaping your fate with a product post-purchase. It cuts to the very heart of what's an "open" environment-perhaps not in direct function or in one's ability to install Linux on a device, but rather, the concept that what you purchase should be yours to alter and modify as you see fit sans infringement or prevention by others.
According to the Internet hysteria, HP is ready to invade that sense of ownership with unwanted, location-based advertising to accompany your print jobs. But that simple generalization is, thankfully, completely blown out of proportion.
Looking through some of the past reader comments, we're well aware that many of you would rather stick bamboo under your fingernails than read about anything related to Apple, but before you put yourself through all that, give this one a chance. You know those 'Get a Mac' commercials that get your blood boiling? Well, you'll never have to watch a new one again.
As Justin Long said was going to happen, Apple has officially canned the long-running ads featuring him and John Hodgman (as the PC guy) squaring off against one another in what seemed like a new skit every week at one point. Not only that, but it appears Apple even pulled the gallery of QuickTime ads from its website.
In its place (and here's where you'll want to stop reading) is a page explaining "Why You'll Love a Mac." If you're curious but just can't get yourself to click the link, Apple's reasons include "Better Hardware," "Better Software," "Better OS," "Better Support," and "It's Compatible."
In this week's edition of Extreme Tech Makeover, Hewlett Packard will spend $40 million overhauling its image. Helping them do that is rapper Dr. Dre, who will appear in one of the new ad spots.
"Most people think we are just a printer company," says Michael Mendenhall, HP's chief marketing officer. "Awareness of what we do has not kept pace with [our] expansion."
That expansion includes scooping up companies like Electronic Data Systems and 3Com, and to help push the message that HP is a multi-talented company, the $40 million "Let's Do Amazing" ad campaign will feature several different celebrities. In the one starring Dr. Dre, the rapper talks about how HP rebuilt his PC to make his music sound better. Ad spots like this will help give the company what it lacks, which is "a real differentiation in personality and distinction."
Look for the commercials during high-traffic broadcasts, including the NCAA March Madness championship and series finales of shows like "24."
It's been exactly a month since we last visited the topic of Google Chrome. With both Windows and OSX beta versions of the browser now supporting add-ons, and with nearly 1,500 possible extensions flooding the Chrome Extensions "marketplace" since December 8, 2009, it's about time to take another look at the overflowing mass of Chrome add-ons. Why? To build the perfect browser, of course. Allow me a moment to monologue:
I've been a Mozilla Firefox user for a long, long time. Simply put, I love extensions. Being able to build new elements into my browsing experience, from Cloud-based bookmark synchronization to Sudoku puzzles, has been one of the more awesome elements of using this piece of software. If only it was that easy to enhance or extend the usefulness of any program one installed!
I've been hesitant to switch to Chrome for this very reason--without add-on support, I'm missing out on 50- to 75-percent of the awesomeness I've build into my admittedly slower and more memory-hogging browser, Firefox. But that's an argument that's slowly dying away. A number of Firefox's best add-ons have made the conversion over to Google Chrome, and that's exactly what I'll be exploring in this Freeware Files roundup.
These extensions are the crème de la crème. The best. The add-ons you should rush to pack into any new installation of Google Chrome, period. But that's not all--I'm also going to take a look at some apps that interact with Google Chrome or, in some cases, replace Google Chrome entirely... you'll see what I mean when it comes to interesting alternatives!
What the deuce? Microsoft, who earlier this month seemed stoked to sponsor Fox's upcoming "Family Guy Presents: Seth and Alex's Almost Live Comedy Show" has now decided to pull out of the deal. Under the original agreement, the variety show was to integrate Windows 7 into its routine, including shorts featuring the cartoon cast of Family Guy. But after viewing a taping of the comedy show, Microsoft got cold feet and walked away citing content concerns.
"We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of 'Family Guy,' but after reviewing an early version of the variety show, it became clear that the content was not a fit with the Windows brand," said a Microsoft spokeswoman. "We continue to have a good partnership with Fox, Seth MacFarlane, and Alex Borstein and are working with them in other areas."
According to Variety.com, jokes about deaf people, the Holocaust, feminine hygiene, and incest turned out to be too much for Microsoft. The skittish software giant did at first send out several notes expressing concern over the show's content, but in the end decided it was better to just part ways.
The show, however, has not been canceled but it's unclear who will step in to take Microsoft's place.