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Debt problems in Europe have prompted Acer to increase its focus in other territories in 2012, which will include Brazil, India, Indonesia, and other emerging markets. Acer appears particularly interested in increasing its brand in Brazil, where the OEM aims to ship 1 million PCs by the end of the year, or twice the volume it shipped in 2011.
There are two trains of thought in the field of competition. One is 'The best offense is a good defense,' and the other is simply the reverse. Acer plans to implement the latter in 2012 as it goes into attack mode with a barrage of Ultrabooks, laptops, tablet PCs, and smartphones, Acer chairman JT Wang reportedly indicated at the company's ceremony for the Lunar New Year.
In May 2011,
Will this be the year of the Ultrabook? It's certainly looking that way so far. Ultrabooks debuted at the tail end of 2011 and were a predominant theme at the Consumer Electronics Show in Las Vegas last week. Whether manufacturers can keep the momentum going remains to be seen, but the expectations are high, particularly at Acer.
Acer might be splitting hairs over a few millimeters here, but the company claims its new Aspire S5 Ultrabook is the thinnest the world has ever seen. The S5 is a 13.3-inch hunk of notebook that measures a scant 15mm at its thickest point and weighs less than 3 pounds. It has a magnesium-aluminum alloy cover and palmrest with a brushed metallic motif. Acer put considerable thought into the S5's appearance, molding it with "clean and ultra-fluid contours" that can be seen from all angles.
If imitation is the highest form of flattery, than Acer has a serious case of Apple envy. At the company’s pre-CES conference in Las Vegas, Acer introduced a brand new Ultrabook tablet powered by a new set of cloud services that seem more than a little familiar.
One of the most popular tech categories in all of 2011 was the tablet PC. For the most part, Intel and Microsoft missed the boat, but luckily for both, the tablet ship hasn't sailed and looks to be just as popular in 2012 as it has been for the past 12 months. Come Q3, Acer and Lenovo will punch their ticket with tablets built around Intel's Clover Trail platform rocking Microsoft's Windows 8.
Chromebooks from the likes of Acer and Samsung have been on the market for over six months now. In this time, there have there have been reports of these Chrome OS-running netbooks selling very poorly. Google even slashed their prices last month in a bid to spur demand among holiday shoppers. It’s difficult to say how helpful that move has been, if at all. But there is something that will definitely be very helpful for existing Chromebook users looking to do more with their machines while offline.







